BVBANK – “Tết Kề Vai Bạn”

Project Introduction

Tet (Lunar New Year) is one of the most important holidays in Vietnam, when people exchange warm wishes for wealth, happiness, and success. To bring a fresh and interactive digital experience to this tradition, we developed “Tết Kề Vai Bạn” — a web-based experience that generates personalized Tet couplets using AI.

Through AI technology, the system creates four-character couplets that rhyme with the player’s name, symbolizing prosperity and good fortune — helping enhance user engagement during the festive season.

Marvy partnered to turn this concept into a digital experience called “Tết Kề Vần Bạn”, where AI helps users craft unique wishes bearing their own names — to manifest a prosperous and fulfilling new year.

Concept & Mechanism

Users simply enter their names on the microsite tetkevaiban.com, and the AI will generate three rhyming Tet couplets associated with their names — each carrying wishes of luck, wealth, and success.
They can then select their favorite couplet and share it on social media with the campaign hashtag — spreading new year joy in their own unique way.

User Experience (UX)

Experience flow:

1. Homepage – Users visit tetkevaiban.com and click “Play Now”.

2. Enter Name – The user inputs their name in the text box.

3. AI Processing – The AI system generates Tet couplets that rhyme with the user’s name.

4. Select Couplets – The AI presents three different options, and the user chooses their favorite.

5. Social Sharing – The chosen personalized couplet is shared as an image on Facebook with the campaign hashtag, boosting virality and engagement.

User Interface Design (UI)

• Tone & Mood: Red – Gold – Orange, embracing the spirit of Vietnamese Tet while remaining youthful and modern.

• Typography: Digitized Vietnamese calligraphy, preserving traditional aesthetics.

• Visual Effects: Smooth, lightweight animations optimized for web experience and Facebook sharing.

Results & Impact

• Tradition meets technology: Allows users to relive the Tet spirit in a new way — both familiar and modern.

• Boosted social engagement: AI personalization encourages users to share their unique results, creating a viral effect.

• Scalability: The model can be easily adapted for other festive campaigns — blending AI and culture to deliver distinctive brand experiences.