LG – A Trendy Personalized Photobooth Experience at LG ME:Time by Marvy

Campaign Background & Objectives

As younger audiences continue to seek more personalized and emotionally engaging experiences at brand events, LG Electronics introduced “LG ME:Time” — an experiential event hosted at Another Saigon, designed around the connection between technology, lifestyle, and meaningful personal moments.

The event took place from March 27–29, 2026 in Ho Chi Minh City

More than just a product showcase, LG ME:Time was created as a “safe space” where attendees could relax, check in, and enjoy interactive activities in a more natural and emotionally connected way with the brand.

Partnering with LG for this event, Marvy Co developed and deployed an interactive Photobooth experience featuring instant photo printing and personalized branded visuals exclusively for event attendees.

More than just a photo-taking activity, LG tapped directly into Gen Z culture with a Photobooth experience

Through this activation, LG aimed to:

• Create a standout check-in activity for young audiences
• Increase on-site engagement throughout the event
• Encourage attendees to share their moments across social media platforms
• Deliver a branded experience that blends technology with emotion
• Strengthen the connection between users and the brand through personalization

The Photobooth Solution Developed by Marvy

To align with the youthful and lifestyle-driven spirit of LG ME:Time, Marvy developed a Photobooth system with a minimal, user-friendly experience while still delivering a fresh and memorable interaction for participants.

Marvy's photobooth setup at LG's Me:time event

At the booth, attendees could:

• Enter their names directly onto the photo frame to personalize each image.

• Take photos instantly and automatically apply customized photo frames based on LG branding

• Choose between instant photo printing or scanning a QR Code to download the digital version to their phone so that participants can easily share their personalized photos on TikTok, Facebook, and Instagram

One of the key highlights of the activation was the personalized photo experience. By allowing participants’ names to appear directly on each photo frame, every image became more personal and emotionally connected to the user, naturally encouraging social sharing behavior across platforms.

All visual frames were specially adapted by Marvy based on the LG ME:Time campaign guidelines to ensure consistency with the overall event aesthetic and branding.

Technology & Experience Optimized by Marvy

Beyond developing the Photobooth system itself, Marvy also focused on optimizing the operational experience to ensure smooth performance throughout the event despite the continuous high volume of participants.

High-speed photo processing & instant printing

The entire image processing workflow was optimized to ensure fast printing speed, minimizing waiting time while maintaining a seamless user experience.

Personalized QR Code for each photo

Every generated photo came with its own QR Code, allowing users to instantly download the digital version to their mobile devices with a simple scan.

Simplified and intuitive user flow

The interaction flow was carefully streamlined so attendees could easily participate even during peak traffic periods at the booth.

Real-time CMS management system

Marvy also developed a CMS system to support real-time image storage and content management throughout the activation, ensuring stable operation and smoother content control during the event.

Results & Impact

Through the Photobooth activation at LG ME:Time, Marvy helped create one of the most engaging and highly visited interactive zones at the event.

Within just 3 days of activation:

• More than 3,000 photos were generated and printed directly at the booth
• Over 10,000 moments were shared across TikTok and Facebook
• The Photobooth became one of the most popular check-in spots at the event
• Significantly increased organic user-generated content (UGC) across social media platforms

Event moments captured at LG ME:Time

More than just a photo-taking activity, the Photobooth experience developed by Marvy helped LG create highly connected social moments — where technology, personalization, and emotions came together to deliver a more memorable brand experience for attendees.