SkinCeuticals SkinLab – AI Photobooth at the Skin In Plump Event with Marvy

Event Context & Objectives

In the beauty industry, plump, radiant, and healthy skin is consistently the epitome of natural beauty that many aspire to. Embodying this spirit, SkinCeuticals Skinlab organized the “Skin In Plump” event from October 14th to 20th, offering an experiential space centered on the beauty of supple, vibrant skin.

More than just an opportunity for attendees to learn about and experience the brand, the event also introduced many engaging interactive activities, helping each person capture memorable moments in their own unique way.

Partnering with SkinCeuticals Skinlab, Marvy developed an AI Photobooth solution, applying AI technology to the photo experience to create an innovative and personalized interactive activity for attendees.

Through this activity, the brand aimed to:

• Create a prominent interactive touchpoint, attracting attendees at the event.

• Offer a novel and personalized AI-powered photo experience.

• Convey the Skin In Plump ethos through images of smooth, radiant skin.

• Encourage attendees to save and share images on social media.

• Enhance the connection between customers and the brand through a technology-driven experience.

AI Photobooth Solution Developed by Marvy

Marvy developed an AI Photobooth system that allowed participants to transform their personal photos into an AI-generated version, aligned with the Skin In Plump event concept.

Instead of merely applying a fixed image filter, the experience was designed for personalization, allowing participants to actively choose their style before the AI generated the image.

A unique aspect of the experience was its ability to combine the participant's actual image with their chosen outfit style and background. Depending on the combination, the AI would adjust the appearance with subtle makeup and a suitable hairstyle, while also creating the effect of smooth, fresh skin, maintaining a natural feel.

As a result, each generated image was not only personalized but also truly conveyed the spirit of Skin In Plump: radiant beauty, healthy, and vibrant skin.

UI/UX Graphic Design and Features of the AI Photobooth

UI/UX Interface Design for the Skin In Plump Photobooth

Marvy handled the UI/UX design for the entire Photobooth interface, referencing the Skin In Plump event concept with dominant colors of purple, blue, white, and black, ensuring consistency with the brand identity and experiential space.

The interface was designed with intuitive steps, allowing participants to easily select gender, outfit, background, take photos, and wait for AI to process the image.

QR Code Integration for Convenient Photo Retrieval

A key aspect of the UI/UX design was the QR Code feature, enabling participants to easily save their final output. After a successful image generation, the system displayed a personal QR Code for attendees to scan and download the photo directly to their phones.

This implementation streamlined the photo retrieval process, minimized manual steps, and allowed participants to quickly save or share their images.

AI Image Generation

Marvy built and fine-tuned the AI prompt system to control image elements in line with the Skin In Plump ethos. Specifically, the AI adjusted skin plumpness and effects, added subtle makeup, styled hair, and incorporated outfits based on participant choices.

Elements such as gender, outfit, and background were incorporated into the processing to create diverse image versions, harmonizing with each style. Despite changes in appearance, the images still aimed for natural beauty, retaining participants' identifying features, while highlighting smooth, fresh, and radiant skin – precisely in line with the Skin In Plump campaign's spirit to produce distinctively styled photographs.

Branded Photo Customization – Brand Identity Synchronization on Each Image

After the AI completed image generation, the system automatically integrated a custom-designed frame, the SkinCeuticals Skinlab logo, and the program's hashtag onto the final output. As a result, each photo not only bore the participant's personal mark but also ensured brand identity consistency, helping to increase brand recall and spread event images across social media.

User Journey at the Skin In Plump AI Photobooth

Marvy designed the AI Photobooth experience with an intuitive process, combining personalization options, Hand Detection technology, and AI Image Generation, enabling participants to easily create images reflecting the unique style of SkinCeuticals' event.

Step 1. Start the Experience

Participants pressed the “Start Photo” button on the Photobooth interface to begin the experience.

Step 2. Select Gender

Players selected Male or Female for the system to determine the appropriate image style.

Step 3. Select Background

Players chose 1 of 3 available backgrounds aligned with the Skin In Plump concept.

Step 4. Select Outfit

Next, participants selected 1 of 3 outfit designs to complete their image style before taking the photo.

Step 5. Activate Photo Capture via Hand Detection

Participants held up two fingers in front of the camera to activate the Hand Detection feature. The system recognized the gesture and displayed a 3 – 2 – 1 countdown before automatically taking the photo.

Step 6. Preview and Confirm Photo

After capture, the image was displayed on the Preview screen. Players could choose to retake or confirm the photo to proceed to the AI image generation step.

Step 7. AI Image Generation

Once the participant confirmed, the system began processing and generating the AI image based on the captured photo along with the selected gender, outfit, and background options. A Loading screen was displayed during the AI image generation process.

Step 8. Receive Results and Download Photo via QR Code

Upon completion, the system displayed the personalized AI-generated image, integrated with the Photo Frame, logo, and program hashtag. Participants scanned the QR Code on the screen to download the final output directly to their phones and preserve their moment.

USERFLOW SUMMARY

Results Achieved

During the 7-day Skin In Plump event, the AI Photobooth activity attracted a large number of attendees to experience and create personalized images, truly embodying the spirit of SkinCeuticals Skinlab.

Key results include:

• 500+ attendees experienced the activity, including KOLs and top Vietnamese models.

• 450+ AI images generated through the Photobooth system.

• Attracted diverse participant groups, from young individuals to older customers, both male and female.

• Provided diverse personalized experiences through choices of gender, outfit, and background.

• Encouraged attendees to save and share images via the QR Code feature.

Not limiting the experience to a specific customer group or image style, the AI Photobooth opened opportunities for each attendee to discover a different version of themselves. Regardless of age or gender, everyone could choose a suitable style and receive a personalized image.

Through the combination of AI Image Generation, UI/UX design, and interactive event experience, Marvy helped transform SkinCeuticals Skinlab's message of smooth, radiant skin into an accessible, engaging, and memorable technological activity for attendees.

Have a tech idea for your next event? Contact Marvy today.