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37

#AR/VR Case Study

Progression Design on Zalo Mini App: Turning a Single Play into a Sustainable Loyalty Journey

This article explores the power of Progression Design within Zalo Mini App, demonstrating how strate...


40

#AR/VR Case Study

Zero-Party Data vs. First-Party Data: How Zalo Mini App Collects Valuable Data Through Gamification?

In an era of increasing data privacy concerns, understanding and ethically collecting customer data...


38

#Tech-savvy Marketing

Halloween 2026: AI Transforms Users into Brand Protagonists on Zalo Mini App

By 2026, Halloween marketing will transcend traditional campaigns. Brands will leverage AI-powered Z...


44

#Tech-savvy Marketing

Beyond the Festive Season: How Zalo Mini App Personality Quizzes Deepen Customer Understanding

In today's dynamic digital landscape, brands are constantly seeking innovative ways to connect with...


42

#HOT NEWS

Beyond Discounts: Why Gamification on Zalo Mini App is the New Advantage for International Women's Day Campaigns?

International Women's Day demands more than just discounts. Discover how gamification on Zalo Mini A...


41

#Tech-savvy Marketing

Valentine 2027: “Find Your Match” – How Matching Becomes a Gamified Mechanism for Brands

As Valentine's Day 2027 approaches, brands are seeking innovative ways to connect with consumers. Ga...


42

#HOT NEWS

Beyond Discounts: Why Gamification on Zalo Mini App is the New Advantage for International Women's Day Campaigns?

International Women's Day demands more than just discounts. Discover how gamification on Zalo Mini A...


42

#HOT NEWS

Red Envelopes, Fortune Hunts, Lucky Draws: Which Game Mechanism is Most Effective for Tet 2027?

Every Tet season, brands seek creative ways to reach customers. Gamification, especially via Zalo Mi...


47

#HOT NEWS

Tet 2027: The Fierce Race Between Zalo Mini App and TikTok Campaign

As Tet 2027 approaches, brands are scrambling to build strategies to win over Vietnamese consumers....


70

#HOT NEWS

Tet Gift Exchange Games: How FMCG & Banks Boost First-Party Data During Peak Season

Tet Nguyen Dan is a golden opportunity for brands to connect with consumers. This article explores h...


79

#HOT NEWS

Christmas Blind Boxes: The Game Mechanic That Keeps Customers Coming Back Daily

The 'Blind Box' concept, reimagined through gamification, is transforming how brands build customer...


80

#HOT NEWS

Zalo Mini App Advent Calendar: Keeping Customers Engaged for 24 Days of Christmas

The holiday season is a golden opportunity for brands to connect with customers. Discover how a Zalo...


37

#AR/VR Case Study

Progression Design on Zalo Mini App: Turning a Single Play into a Sustainable Loyalty Journey

This article explores the power of Progression Design within Zalo Mini App, demonstrating how strate...


40

#AR/VR Case Study

Zero-Party Data vs. First-Party Data: How Zalo Mini App Collects Valuable Data Through Gamification?

In an era of increasing data privacy concerns, understanding and ethically collecting customer data...


49

#AR/VR Case Study

From 0 to 1 Million Plays: A Framework for Building Zalo Mini App Gamification for Brands

Discover Marvy Co.'s proven framework for designing, deploying, and scaling Zalo Mini App gamificati...


2257

#AR/VR Case Study

Things you need to know about AR and VR technology

Marvy Co find out what augmented reality (AR) technology, virtual reality (VR) is and the difference...


2212

#AR/VR Case Study

What is AR Filter - Learn more about AR Filter

The popularity of AR Filter technology in Vietnam has now established a shift from technology to mar...


38

#Tech-savvy Marketing

Halloween 2026: AI Transforms Users into Brand Protagonists on Zalo Mini App

By 2026, Halloween marketing will transcend traditional campaigns. Brands will leverage AI-powered Z...


44

#Tech-savvy Marketing

Beyond the Festive Season: How Zalo Mini App Personality Quizzes Deepen Customer Understanding

In today's dynamic digital landscape, brands are constantly seeking innovative ways to connect with...


41

#Tech-savvy Marketing

Valentine 2027: “Find Your Match” – How Matching Becomes a Gamified Mechanism for Brands

As Valentine's Day 2027 approaches, brands are seeking innovative ways to connect with consumers. Ga...


49

#Tech-savvy Marketing

11.11 Beyond the Discount Race: How Gamification is Transforming Shopping Festivals

The era of discount-driven shopping festivals is evolving. Discover how gamification is transforming...


46

#Tech-savvy Marketing

2027: Why Every Brand Needs a Zalo Mini App Instead of a Landing Page?

The rapidly evolving digital landscape forces brands to rethink their online presence. In Vietnam, Z...


81

#Tech-savvy Marketing

Are Brands Missing Out on Halloween? Zalo Mini App Can Go Viral Without a Standalone App.

In a saturated digital landscape, traditional Halloween campaigns often fall flat. Discover how Zalo...


51

#NEWS

Black Friday 2026: How to Make Customers “Play First – Buy Later”?

With Black Friday approaching, brands need innovative ways to stand out. Discover how the "Play Firs...


92

#NEWS

Beyond the Festive Rush: How Zalo Mini App Cultivates Lasting Customer Loyalty

After peak shopping seasons, brands often face the challenge of customer retention. Discover how Zal...


166

#NEWS

AR & AI Photobooth: Successful Case Studies and How to Apply for Maximum Impact

Discover how an AR AI photobooth can revolutionize your next brand activation. Explore successful ca...


363

#NEWS

Global Case Study: How Big Brands Successfully Use AR Geolocation

Explore global AR Geolocation case studies from LEGO, Nike, Starbucks, and NYT. Learn breakthrough m...


286

#NEWS

AR Geolocation for Startups: How to Compete with Big Players

Learn how startups can use AR Geolocation to gain a competitive edge, create viral campaigns, attrac...


267

#NEWS

AR Geolocation & O2O Trend: Driving Customers from Online to Offline

Discover how AR Geolocation powers O2O by creating unique reasons to visit stores, gamifying custome...