Vie \ Eng

Writer :

  • Marvy Co

How to apply AR VR into FMCG & Retail industry

AR VR into FMCG & Retail industry

Đọc bài viết bằng Tiếng Việt

The FMCG & Retail industry is characterized by a variety of products, that's why marketing communications for this industry requires continuous investment, change, and development to catch up every trend and customer, have a place and in the consumer market.

The products we use every day can account for almost 70% of the fast-moving consumer goods (FMCG), which could indicate that the consumption and production in this industry is extremely large. In order to bring efficiency and professionalism for customers, brands and stores, malls, supermarkets... need to deploy many marketing campaigns, from packaging, brand identity, to Digital Marketing strategies. Big companies like Cocacola, Unilever, Nestle have successfully applied AR (Augmented Reality) to bring the most interesting and effective marketing solutions to customers.

1. AR Business card


Augmented Reality business cards has opened the new era and become the evolved version of traditional cards, with the essence of Augmented Reality, your business card is no longer a "small piece paper with tiny information", but a versatile tool that brings much more practical benefits.

  • AR business cards make a strong impression on customers by its creativity and originality.
  • AR can display your store on map, announce about promotions, events, your brand products or showcase new products, and change multiple languages...
  • Highlight and increase your brand recognition.
  • Show all the important information about your products and your brand stories that you want to convey to customers by AR business card.

Marvy Co.’s AR for printing publications is a diversified array invested in detail for each product. With the pioneering passion, we want to lead the community and every brand in Vietnam to experience the most excellent and affordable AR printings. Contact Marvy Co. today to have the high technology AR visit card that contains static content, and which is a tool that brings outstanding convenience to you and your brand.

2. AR For Brand Identity- Catalog, Poster, Brochure

Printing Publications always are associated with the Marketing campaigns in the FMCG & Retail industry. AR (Augmented Reality) is an effective tool to optimize the capabilities and utilities that catalogs, leaflets, posters, banners,... can bring to campaigns, customers and businesses. Turn ordinary printing publications into vivid and realistic 3D models. Providing customers a completely new and impressive product experience.

  • Integrate videos, images, 3D models, minigames, vouchers... with promotions to encourage customers to buy.
  • Convey full information about products and brands.
  • Increasing brand awareness, creating a unique point of your brand in the market.
  • Encourage customers to share on social media.

Marvy Co.’s AR for printing publications is a diversified array invested in detail for each product. With the pioneering passion, we want to lead the community and every brand in Vietnam to experience the most excellent and affordable AR printings. Contact Marvy Co. today to have the high technology AR visit card that contains static content, and which is a tool that brings outstanding convenience to you and your brand.

3. AR Panel, billboard (OOH)

Outdoor advertising is one of the traditional marketing campaigns in the FMCG industry. So there's competition of many different brands that makes outdoor campaigns often lose their effectiveness. However, AR (Augmented Reality) can help attract customers and expand the functionality of billboards. Customers just need to use their phone to scan the billboard, AR will show all the information that your brand wants to convey, in the form of 2D images, 3D models, video, audio ... or minigames so that users can interact directly.

  • Reach and increase potential customers for your brand.
  • AR Outdoor helps to increase the community and crowd effect, to bring practical effect to the strategy.
  • Create trends for your brand or products.
  • Bringing to busy streets an interesting and entertainment technology, thereby expanding your brand's name in the market.

With a professional technical team and innovative design team, Marvy Co. not only creates the most innovative, innovative AR Outdoor products, but also can be used "smoothly" despite the number of scans in the community at the same time, providing the best personal experience for each customer.

4. AR Packaging

Packaging always plays an important role in the commercialization of retail products, awesome packaging is an important condition that has the ability to make customers easier to buy your products. This is a tool that helps your brand convey messages such as stories, ingredients, or instructions. In recent times, Augmented Reality (AR) packaging has brought a very good response from consumers as well as brands thanks to a multitude of benefits.

  • AR Broadcast is deployed on the product packaging, implementing all marketing strategies right on the packaging, businesses can easily change the content on AR channels every day.
  • Customers can shop on product packaging through the button "Order now", and "Order more products" of AR Broadcast.
  • Customers who scan the packaging will see the Minigame response to programs, events, ... Customers can deeply connect with the product, understand and be more interested in events, by playing fun and unique 3D format through AR Minigames.
  • Can convey more fully messages in each campaign in many forms such as images, 3D models, or videos...
  • Attract more consumers and stand out from competitors in the FMCG industry.
  • Having integrated a lot of information such as detailed manuals for products, you can include a whole cookbook, which will surely connect better with customers.

Marvy Co. provides a multitude of AR printing publications and products in general. Marvy Team will propose to your brand the latest creative ideas, not only creating a unique AR in visuals, with full of functions, but also following closely with your brand’s desire and target.

5. AR Use Manual

In the retail industry, manuals are mostly printed on the packaging with tiny text and information, sometimes makes many customers feel discouraged, encounter. AR (Augmented Reality) not only renew but also expanded the functionality of these manuals to bring convenience to consumers.

  • To bring to consumers the clear and easy to understand instructions and manuals.
  • AR displays 3D models, images and content, simulates true products, brings an enjoyable experience for customers.
  • Increase customer product knowledge, save time and help them feel more self-reliant with the product. So there's less calls to request support services, helping your brand save human resources.

Marvy Co.’s professional tech team creates the most advanced AR products that guarantee your brand the high demand for visual and performance of AR Manual.

Technical team from Marvy Co. professionally program AR products through the newest and most advanced technology available today. Guarantee for AR - Use Manual , will meet high demand for both taste and performance.

6. AR Wall


In the malls, supermarkets, stores... the decoration are not only to bring convenience to customers, the most important thing is to attract the majority of people to experience. Especially in the digital age, customers prefer "check-in" at any dining and entertainment places they go.

  • Therefore, AR will make your mall or store's space more vivid, excite customers to "check-in" and share on social media.
  • AR is not only for decoration, but also for captivating brand stories and stories behind every product.
  • AR will guide customers the way to the checkout counter, or WC, the parking…
  • Integrating 3D models, images, videos, sound, information... into AR Decoration, like making your mall, supermarket, store... come alive in virtual space.

With a professional tech team and innovative design team, Marvy Co. not only creates the most advanced AR Decoration, but also delivers creative and unique decorations that match the spirit and story of your brand.

7. AR Face Filter

Social media is taking a very important part in the life of the community and in the business. Any current marketing strategy always contains many digital marketing tactics, that's why every brand is competing to apply new trends to improve efficiency. AR Filter / AR Game brings the best solution for Digital Marketing, such as famous brands Omo, Lifebuoy, Oishi Snack ...

  • Insert unique 2D / 3D filters that are fit to your brand goals, encourage users to take selfies, record videos, and share them on social media. Expand your brand name and increase your strategy engagement.
  • AR Game with many creative ways to play, bringing corporate product images to the Game, creating interaction between customers and products through the Game.
  • Increase the effectiveness of strategies.

Marvy Co.'s concept design and implementation team with experience in creating unique and engaging AR Filter and AR Game. Ensure to bring complete AR products to your brand.

8. AR Guide Map / AR Navigation for Building & Malls

Supermarkets or shopping malls often have large spaces with ma stalls, customers often have difficulty finding the places or booth locations they want, and present paper maps or navigational signs do not assist the customer much with this. AR (Augmented Reality) can solve the above problems, allowing virtual navigation, such as arrows, navigation mascots,... in real space.

  • Save customers' time in searching for products in the supermarket, store or shopping mall area.
  • Supported by modern technology, customers can have an enjoyable and effective shopping experience.
  • Involve people to shop more and be more active.

Marvy Co. can insert 2D / 3D objects, Mascot of your brand as an Tour Guide characters with proficient ability in measuring distances, location... providing your brand the excellent AR Guide Map. Ensuring customers to use it easily and conveniently.

9. AR Guide for Retail store & Supermarket

When standing in front of any stall in trade malls, supermarkets, shops ... customers always have to think twice every time they make buying decisions. AR (Augmented Reality) helps customers solve all the above problems such as when scanning product packaging to view user manual or product details. The product inside can be viewed before opening the box or packaging via 3D model integrated into AR.

  • Customers can experience every information about the products, so they will be easier to buy.
  • Interesting and time-saving shopping experience.
  • Create a unique highlight for brand name when sharing a booth with competitors.
  • Flexibly applying for other Marketing strategies.

Marvy Team will propose to your brand the most innovative AR solution, in order to bring your brand identity into a unique, impressive virtual world and giving customers an unforgettable experience.

10. AR Game in store

Malls, supermarkets, stores... always look to offline marketing strategies to attract customers to experience and shop. These methods will have the opportunity to promote the most disruptive effect, attracting a large range of community attention and media, through AR Game (Augmented Reality Game).

  • Impress and bring excitement to customers by playing AR Game in exchange for Vouchers with discounts on purchases, or responding to holidays ... helping customers be excited when coming to the store, center...
  • AR Game is highly community-oriented, attracting groups of people to come, or playing group games, the ability to create highlights on social networks.
  • Unique shopping experience with advanced technology.

Hado the hunter Game at Aeon Mall Ha Dong - Made by Marvy Co.

Marvy Co. team with experiences in creating unique and engaging AR Game (2D / 3D) in simulation, interface and creativity. Ensure to bring complete AR products for what your brand needs, as well as to reach the goals and targets.

11. AR Screen & Standing booth


In the commercial centers, attracting a large number of customers and providing them with community experiences is the top priority that the centers aim to. But regular events and programs still yield no breakthrough figures in performance, and Augmented Reality (AR) is exactly the solution centers are looking for. With AR Screen (Big Screen and Stand Standing), the center can deploy all kinds of AR games from simple to monumental, any customer can experience at the center.

  • When participating in AR Game, or AR Filter on big screens, players will have a true experience like living in the game thanks to the AR feature.
  • Easily create trends, increase the number of customers to the center.
  • Can become a long-term deployment strategy for the center.

Marvy Co. with experience in AR Game conceptualization and development, ensuring to propose to businesses the types of AR Game / AR Filter, from Simple Game to "Big Game" in accordance with the requirements and goals of the business.

Choose what you want :


Choose what you want :

How AR/VR helps industries

Learn how businesses apply AR/VR to their journeys in the studies below. Every magical things here can be found at Marvy's services.

Hottest Blogs