Create an Avatar with the "Techcombank Rewards" Frame with Marvy!

Idea & Concept

Techcombank Rewards is a loyalty program and a heartfelt gift to honor the strong connections with valued customers. To mark the launch of this program, Techcombank created a minigame where users can upload photos to Facebook with themed frames titled “Welcome Techcombank Rewards.” The themes include Cuisine, Culture, Discovery, Sports, and Gifts.

Hello Techcombank Rewards!

UX/UI Design

UI Design (User Interface):

• The minigame was optimized for both desktop and mobile interfaces.
• Hosted on a dedicated website with the domain “XinchaoTechcombankRewards.com.”
• The website design uses Techcombank’s signature red and white color palette, featuring frames styled as gift boxes with the tagline “Welcome Techcombank Rewards.”
• The gameplay is designed with a simple layout and detailed instructions for a seamless user experience.

UX Design (User Experience):
Step 1: Visit the website via the link XinchaoTechcombankRewards.com to choose your favorite photo frame.
Step 2: Select a frame from five themed options and upload your photo. Adjust it to fit perfectly within the chosen frame:

• Frame 1: Avatar Frame - Vibrant Cuisine
• Frame 2: Avatar Frame - Vibrant Culture
• Frame 3: Avatar Frame - Vibrant Discovery
• Frame 4: Avatar Frame - Vibrant Sports
• Frame 5: Avatar Frame - Gift Box

Step 3: Download the photo and share it publicly on your Facebook profile with the hashtag #ChaoTechcombankRewards.
Step 4: Post the link to your Facebook post in the comment section of the Techcombank Vietnam fan page’s official announcement, along with a lucky number between 0-999 for a chance to win exciting prizes.

Steps to Experience

Campaign Results

Although the campaign’s main goal was to appreciate loyal customers, the results exceeded expectations:

• The minigame announcement post garnered over 12,000 interactions, including likes, shares, and comments.
• Nearly 3,000 participants joined the minigame, generating thousands of posts with the hashtag #TechcombankRewards, creating an impressive ripple effect!

Expanding Marketing Solutions on Websites

While Marvy is best known for pioneering AR/VR solutions, we also excel in delivering diverse digital marketing services, including website-based minigames, microsites, landing pages, and AI-integrated websites tailored to client needs.

For example, the “Check-in with Techcombank Frames” minigame showcased our ability to enhance basic web game concepts with advanced features to create more dynamic user experiences, such as:

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