As of the current moment, the campaign has achieved impressive metrics:
With the aim of helping mothers understand that the innocent drawings of children are their way of expressing the desire to grow taller and achieve their dreams, even if those drawings are still in a rudimentary stage. Pediasure and Marvy spent months researching and experimenting with using AI to animate these drawings. Eventually, after overcoming numerous challenges, the campaign unveiled the future dreams of children on September 25th, garnering the participation and acceptance of hundreds of Vietnamese children.
The target audience for the game is children aged 10 and below, so the game interface and experience have been designed to be simple, understandable, and prioritizing visually appealing and cute images to replace text. This ensures that children can easily navigate and experience the game without interruptions.
Motion animations from videos are integrated into the system and can be adjusted according to the campaign's purpose.
The "Growing Tall with Kids" campaign enables mothers to upload drawings or colored images from the web. To participate in the challenge, mothers only need to follow these steps:
In the first week alone, the "Growing Tall with Dreams" challenge received hundreds of entries with adorable dream drawings submitted to Pediasure's fan page. Each week, Pediasure selects and awards 60 lucky children with attractive and special prizes. Alongside the prizes, the greatest value is that children experience the fascinating transformation of their drawings into lively, tall, and radiant characters.
Prize distribution rules and winner lists are updated directly on the challenge website and Pediasure's fan page.
Artificial Intelligence (AI) technology is one of the most significant technological breakthroughs in the modern era. With its learning and adaptive capabilities, AI has immense potential and profound impact on various aspects of life and the economy.
The world's first "bone-connected" AI technology has paved the way for Vietnam to step onto the global stage, closer to tech powerhouses like the United States, Australia, Japan, and Singapore. The success of this project contributes to Vietnam's progress, and Marvy takes great pride in being a part of creating this AI technology. The Marvy and Pediasure teams dedicated months of research and experimentation to bring about the current innovative and delightful experience.
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.