Super MiLD – Discover Your 'Shampooing Style' with Japanese Shampoo Super MiLD: A Marvy-Developed Experience

Campaign Context & Objectives

In the journey to bring SUPER MiLD – the herbal shampoo brand from Japan closer to Vietnamese consumers, Supermild sought to create a digital interactive experience that would both help customers discover themselves and better understand the differences between its two product lines: Natural and Scientific.

Instead of simply conveying product information in a traditional way, the campaign was developed into an interactive quiz website where users answer questions about their personal preferences and choices to discover if they belong to the Natural Team or the Scientific Team.

Through this experience, users not only gained a better understanding of their own preferences but also received recommendations for suitable Supermild product sets, along with an invitation to participate in a live event at Giga Mall.

Within one month, the website attracted over 6,000 visitors, with more than 350 people participating in the live event, creating a connecting touchpoint between digital experience – product discovery – offline activation.

Marvy's Developed Solution

Instead of building a mere product introduction website, Marvy developed an interactive campaign website with a focus on a Personality Quiz mechanism.

Users begin by logging in and providing basic information, then proceed to answer 4 multiple-choice questions designed with intuitive images/references.

Each choice contributes to the final result, helping the system determine if the user belongs to: NATURAL TEAM or SCIENTIFIC TEAM.
After completing the quiz, the system automatically displays personalized results and simultaneously suggests the SUPER MiLD product group best suited to the user's choices.

The experience doesn't end on the results screen. Users are then invited to participate in the SUPER MiLD event at Giga Mall, transforming the website from an online interaction tool into a direct bridge between customers and the brand.

UI/UX Design: Optimized Experience on Desktop & Mobile

From the outset, the website was designed with a responsive experience in mind, ensuring the quiz journey functions smoothly on both Desktop and Mobile.

Mobile version

Desktop version

Consistent Supermild Branding

The interface utilizes Supermild's characteristic color scheme, product images, and natural visuals, combined with graphic elements representing the two groups: Scientific and Natural.

The visuals are consistent throughout the login screen, questions, results, product introduction, and event information sections, helping users maintain a connection with the brand throughout the entire journey.

Intuitive Selection Experience

Instead of traditional text-based questions, users can choose multiple desired answers for a more intuitive outcome.

This approach makes the answering process quicker and more intuitive, while transforming the exploration of personal preferences into an entertaining experience rather than a typical survey.

Game Mechanics & Key Features

Personality Quiz – Choose Your Team by Preference

Before starting the quiz, users are invited to fill in some basic information about themselves. Based on this information, the system guides players through 4 questions designed for two different purposes: helping users make choices for themselves, or suggesting options for the whole family.

Each question is illustrated with a unique image to visually describe the choice context, and offers multiple answers for players to consider. This minimalist design helps users make quick choices without being overwhelmed by too much information.

The system records all choices and calculates to determine if the user aligns with the Natural Team or the Scientific Team, transforming the product discovery process into a personalized experience rather than a mere questionnaire.

Personalized Product Recommendation

Immediately after completing the quiz, the system displays results as a percentage based on the player's answers, visually and personally indicating their inclination towards the Natural Team or the Scientific Team.

Along with the results, the system also suggests Supermild products that align with the identified preference group, providing users with a gentle reference suggestion alongside their self-discovery experience.

Personalized Event Invitation

One of the highlights of the experience is the ability to generate personalized event invitations based on user information.

After completing the quiz, the system uses the logged-in information to create corresponding invitation content, helping users easily identify event information and encouraging their direct participation at Giga Mall.

The experience therefore does not end on the digital platform but continues to lead users to the offline event.

Simple, Easy-to-Complete User Flow

The website is divided into clear steps:

• Step 1: Log in / Enter Information

• Step 2: Start Quiz

• Step 3: Select answers based on preference to complete 4 questions

• Step 4: Receive results from Supermild Vietnam

• Step 5: Get product recommendations

• Step 6: Receive event invitation

Shortening the journey helps users easily complete the experience without interruption.

Data Management: From Experience to Customer Data

Behind the simple interface lies a data management system supporting the entire campaign.

The system records important information from the user's journey, including:

• Login information

• Choices made in each question

• Resulting Team

• Suggested products

• Invitation details

• Campaign participation behavior

Centralizing data provides the brand with a stronger foundation to understand customer preferences, needs, and behaviors, while also supporting the tracking of campaign effectiveness.

Outcomes

By combining Interactive Quiz, Personalized Recommendation, Data Collection, and Event Invitation, the campaign created a seamless journey from self-discovery → product exploration → brand connection → event participation.

Key Results:

• 6,000+ website visitors within 1 month

• 350+ attendees at the live event at Giga Mall

• 4 questions to discover preferences and categorize Teams

• 2 Teams: Natural & Scientific

Beyond creating a novel interactive experience, the campaign also helped Supermild create additional customer touchpoints, collect user data, and extend the digital experience into the physical event space.

Conclusion

The SUPER MiLD Personality Quiz website offers a more accessible approach for users to get acquainted with the product: instead of starting with shampoo information, the experience begins with each person's own preferences and choices.

This allows SUPER MILD to be presented precisely according to the needs of each user group, from the Natural vs. Scientific story to suitable product lines, and then further extend the experience at the event.

With Interactive Web Experience, Personalized Recommendation, and Data Management, Marvy collaborated with SUPER MILD to build a touchpoint that is both entertaining and helps products be discovered more naturally, making the brand image more approachable to customers.