Aura Filter – Transform Smiles into a Mark of Radiance with P/S Ultra White Ultimate Bright

Introduction

The AR Filter transforms smiles into a mark of radiance, seamlessly connecting TikTok with the live experience event for P/S Ultra White Ultimate Bright.

To celebrate the launch of P/S Ultra White Ultimate Bright, Marvy partnered with P/S to develop the Aura Filter — an AR experience that allows users to discover their unique "Aura" of radiance simply with a smile. From the TikTok platform to the Aura Care Exhibition event space, Marvy handled everything from UI/UX design and building the AR interaction mechanism to extending the experience to a website version, attracting over 2,500 plays and the participation of famous personalities.

Context & Objectives

With the message "Whiter Tone, Brighter Radiance" (Trắng Bật Tông, Sáng Khí Chất), P/S Ultra White Ultimate Bright aims to transform a bright, white smile into an integral part of personal radiance and confidence, rather than just a conventional teeth-whitening benefit.

To translate this message into a playful and shareable experience, P/S entrusted Marvy with developing the TikTok Filter "trangbattongsangkhichat," where users discover their Aura of radiance through their smile. The experience was then further expanded, appearing at the P/S Aura Care Exhibition event to connect the digital journey with a real-world experience space.

Marvy's Solution Development

To transform an abstract concept like "radiance" into something measurable and shareable, Marvy developed the Smile-to-Aura mechanism, converting users' smile expressions into a personalized Aura score.

This mechanism was implemented concurrently on two platforms:

01. Aura Filter on TikTok — an AR Filter allowing users to interact directly with a smile to discover their own Aura Score, designed to be fast, intuitive, and highly shareable to encourage users to play – discover – record videos – and post.

02. Aura Filter on Website — a dedicated version redesigned and reprogrammed for the Aura Care Exhibition event, bringing the digital experience from TikTok directly into the event space, allowing visitors to instantly discover their Aura. This experience was further enhanced by the participation of famous female artists in Vietnam, significantly boosting the activity's reach at the event.

UI/UX Design: Optimizing the Aura Experience

The entire Aura Filter interface was designed with a youthful, trendy spirit, utilizing a dominant bright white color scheme combined with metallic accents and subtle gradients, consistent with the packaging imagery and brand identity of P/S Ultra White Ultimate Bright.

Simple

The interaction flow was streamlined to the maximum, allowing users to quickly understand how to play and start the experience in just a few seconds, without lengthy instructions.

Visual-driven

UI elements focus on imagery, lighting effects, and the Aura result, creating an intuitive and captivating feel from the very first seconds of interaction.

Shareable

Results are presented in a vertical format, optimized for recording, capturing, and sharing on social media, making each play easily shareable beyond the filter's scope.

Game Mechanics & Key Features

Aura Score

A smile becomes the key element for players to discover their Aura of radiance, transforming a simple everyday action into a self-discovery experience.

AR Face Tracking Smile Interaction

Players interact directly with the Filter through face sensing and smile expression tracking, allowing the entire experience to run smoothly without complex manual operations.

Personalized Result

Each player receives a unique Aura Score, creating a sense of personalization and encouraging users to try again multiple times to compare results with friends.

Social Sharing

The Aura result is converted into visual content, encouraging users to upload videos to TikTok, turning each play into a natural media touchpoint for the campaign.

Join Meritorious Artist Kim Tuyen in the "Whiter Tone, Brighter Radiance" challenge with P/S Ultra White

Aura Care Exhibition: Bringing Digital Experiences to Real Life

From the TikTok platform, the Aura Filter experience was further brought into the Aura Care Exhibition space by Marvy through a dedicated Website AR Filter built specifically for the event.

Beyond being a mere check-in activity, the Filter became an interactive touchpoint, helping visitors connect with the spirit of "Whiter Tone, Brighter Radiance" through their very own smiles. The participation of actress-model Đinh Ngọc Diệp, Meritorious Artist Kim Tuyen, and other female artists in this "teeth aura scoring" activity at the event also created remarkable moments, helping to disseminate the exhibition experience back onto social platforms.

Results Achieved

By combining AR Filter, Personalized Results, and Social Sharing, Marvy helped P/S transform an abstract brand message into an experience that could be played, discovered, and shared.

Key Highlights:

• 2,500+ plays and video uploads on TikTok

• 2 deployment platforms: TikTok AR Filter & Website Filter

• 3 famous personalities participated: actress-model Đinh Ngọc Diệp, Meritorious Artist Kim Tuyen, and actress-singer Đồng Ánh Quỳnh

• 1 seamless experience, connecting from Social Media on the TikTok platform to the offline Aura Care Exhibition event

Conclusion

The AR Aura Filter demonstrates how a simple AR mechanism can become more than just a social media entertainment tool. From a single smile, users not only receive their own Aura Score but also become part of the P/S Ultra White Ultimate Bright launch story.

By combining AR Filter, Personalized Experience, and Social Sharing, Marvy created a cohesive journey from TikTok to the Aura Care Exhibition, generating over 2,500 plays and widespread engagement from everyday moments of radiance.