SeABank – 6 AR Hand Tracking Cards for Corporate Clients with Marvy Co.

Project Background

As Southeast Asia Commercial Joint Stock Bank (SeABank) accelerates the introduction of its comprehensive digital banking ecosystem for corporate clients — spanning from the SeANet/SeAMobile Biz platforms, the SeABiz Ultra Cash debit card, the SeALoyalty program, to specialized policy packages and financing — SeABank sought a communication format that transcends traditional static publications, allowing corporate clients to fully experience the brand's 'technology-driven' spirit from the very first moments of interaction.

Partnering with SeABank on this project, Marvy developed "6 AR Hand Tracking Cards" — a set of interactive virtual publications that allows corporate clients to select each digital banking product they wish to learn about, then simply place their palm in front of the camera to "awaken" the AR card, making it appear vividly right on their hand.

AR Hand Tracking Card Solution 

Instead of presenting product catalogs with static images or PDFs in the traditional manner, Marvy transformed each of SeABank's digital banking products into an "AR card" — a card that only materializes when "summoned" from the viewer's palm, creating the sensation of holding an invisible technological gift. The experience utilizes the device's camera for real-time hand recognition, displaying product images and information directly as AR on a web browser, without requiring app installation, offering an intuitive, creative, and profoundly digital transformation-driven approach. 

UI/UX and Features of the SeABank 6 AR Cards Website

Marvy designed the interface with modern neon purple-blue tones for the card selection section, combined with SeABank's brand red for the product introduction screens, ensuring an experience that is both visually appealing and consistent with the brand's identity.

Card Selection Screen Interface

The overview page displays all 6 corporate client product categories in a 2-column grid with minimalist line-art icons: Digital Banking SeANet/SeAMobile Biz, SeABiz Ultra Cash Debit Card, SeALoyalty for Valued Corporate Clients, Policies for FDI Enterprises, Pre-shipment Export Financing, and Construction Project Financing Package.

AR Hand Tracking Screen Experience

After selecting the information they wish to explore, this is the central moment of the experience: the viewfinder appears on the screen along with the instruction "Point the rear camera at your palm", making it easy for users to interact, even if it's their first time with AR technology.

When the palm is accurately recognized, the product image vividly floats up right onto the user's hand, creating an impressive visual effect and evoking a sense of "tech magic," precisely embodying the spirit of innovation SeABank aims to spread.

Depending on the specific product card, the displayed content will vary.

Construction Project Financing Package Card

Digital Banking SeANet/ SeAMobile Biz Card

Policies for FDI Enterprises Card

Pre-shipment Export Financing Card

SeALoyalty Policy for Valued Corporate Clients Card 

CTA Experience Leading Directly to Registration Page

After the AR experience, users are guided to a "Learn More" button, which leads directly to a registration page or detailed product information on SeABank's official website — minimizing the gap between engaging interaction and actual conversion.

Real-time Data Management CMS System

Marvy built a dedicated CMS for the campaign to support:

• Tracking the number of experiences per card/product.

• Recording the number of "Learn More" CTA clicks leading to SeABank's registration page.

• Real-time management of interaction data for campaign effectiveness reports.

• Supporting the operations team to monitor and optimize the experience during implementation.

Conclusion

"SeABank's Set of 6 Interactive AR Hand Cards" exemplifies how AR technology can transform a typically dry banking product catalog into an emotionally rich interactive experience, where each palm becomes a miniature stage for technological display.

Through the combination of creativity and Hand Tracking technology, Marvy contributed to delivering a fresh, intuitive way to introduce products, while simultaneously conveying SeABank's spirit of innovation and digital transformation to corporate clients.