Oishi - "Vô Tư Đi Challenge 2026" TikTok Dance Filter Challenge with Marvy

Campaign Context & Objectives

Music and dance challenges are consistently a favorite interactive format among young people on TikTok. Beyond offering entertaining content, Dance Challenges also empower users to directly participate, create videos, and spread the campaign's spirit through their unique movements.

Embracing this youthful and dynamic spirit, Oishi launched the “Vô Tư Đi Challenge 2026” campaign, presenting a dance challenge to the rhythm of the song "Vô Tư Đi!" on the TikTok platform.

Partnering with Oishi, Marvy developed a TikTok Dance Filter leveraging Body Tracking technology, combined with dynamic graphic effects and the brand mascot. The filter transforms the user's surroundings into an interactive dance stage, where every movement is synced with visual effects according to the music's rhythm.

Through this activity, the campaign aims to:

• Create an interactive and engaging Dance Challenge experience on TikTok.

• Encourage users to directly participate in the dance challenge.

• Enhance Oishi brand recognition through the mascot, dance moves, and distinctive graphic elements.

• Create entertaining short video content, encouraging users to record and share on social media.

Interactive Technology for Oishi Vô Tư Đi Challenge 2026 AR Filter

Body Tracking and Music-Synced Animation – User Body Position Recognition and Music-Synced Motion Effects

Marvy utilizes Body Tracking technology to identify the participant's position within the frame. Based on the detected body position, an interactive circle appears directly beneath their feet, helping users determine the area where they need to stand to perform the dance challenge.

The circle not only serves as a positioning guide but also as a visual effect, constantly changing size and color in sync with the music's rhythm.

Oishi Mascot & Decorative Graphics – Graphic Effects Behind the User

In addition to the effects beneath the feet, Marvy integrated the Oishi duck mascot along with decorative graphics inspired by the “Vô Tư Đi!” style, appearing behind the participant. These graphic elements are arranged spatially and combined with animated movements, creating the sensation that images are emerging from behind the character.

Specifically, some graphics are designed to fly out from behind the user, enlarging and then continuing to fly out of the frame. This arrangement adds depth to the effect, while simultaneously highlighting the main character in the video.

User Journey in the TikTok Dance Filter

The experience was designed by Marvy with a simple flow, helping users quickly access the challenge and start recording on TikTok.

Step 1. Activate TikTok Filter

Users open the “Vô Tư Đi Challenge 2026” filter on TikTok. The screen displays an introduction to the challenge along with animated text effects consistent with the campaign's design.

Step 2. Start the Challenge

When the music reaches the “Vô Tư Đi!” segment, text and graphic effects transition, bringing users into the Dance Filter section. While dancing, the circle continuously changes size and color according to the rhythm. The Oishi duck mascot along with decorative graphics appear behind the user, creating a fun and lively visual space.

Step 3. Record and Share Video

Users perform the challenge, record a video with the Dance Filter effect, and share it on TikTok to participate in the “Vô Tư Đi Challenge 2026”.

Conclusion

Through Oishi’s “Vô Tư Đi Challenge” dance, Marvy successfully combined Body Tracking technology with effects, animation, and cheerful music to develop a highly interactive TikTok Dance Challenge, allowing users to directly immerse themselves in the dance challenge with Oishi.