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Partnering with Knorr, Marvy developed a TikTok AR Filter utilizing Face Tracking technology. This filter allows users to tap a button to 'open a bowl' and randomly discover traditional Tet dishes alongside corresponding lucky messages. The interactive experience provides a fun, engaging, and festive way to share New Year's wishes on the TikTok platform.
For the Lunar New Year 2026, traditional dishes are not only integral to reunion meals but also carry profound meanings and auspicious wishes for the new year.
With this spirit in mind, Knorr launched the “Open the Auspicious Bowl” activity, offering an interactive experience on TikTok where users can randomly discover Tet dishes along with lucky messages.
Partnering with Knorr, Marvy was responsible for programming the TikTok AR Filter, utilizing Face Tracking technology to display random dishes and messages directly on the user's forehead.
Through this activity, the campaign aimed to:
Create a fun, interactive experience on TikTok.
Enhance Knorr's brand recognition during Tet.
Disseminate lucky messages through traditional dishes.
Marvy applied Face Tracking technology to pinpoint the user's face and display random Tet dish images directly on their forehead.
The dishes were randomly selected and paired with corresponding messages, creating a surprising and engaging discovery experience.
Some dishes featured in the Knorr TikTok filter
The experience was designed with two simple steps:
Step 1. Open the Filter and Start the Experience
Users open the “Open the Auspicious Bowl” TikTok AR Filter and tap the 'Start' button to activate the message discovery experience.
Step 2. Receive a Dish and Lucky Message
The system automatically displays a random Tet dish on the user's forehead via Face Tracking, accompanied by a corresponding lucky message.
Through the “Open the Auspicious Bowl” TikTok AR Filter, Marvy delivered a simple yet engaging interactive experience, combining Face Tracking technology with traditional Tet dish imagery and festive messages. Through this, Knorr helped spread a joyful Tet atmosphere, sending auspicious wishes to users in a creative and relatable way on TikTok.
Looking for AR Filter ideas for your brand campaign? Contact Marvy to develop creative interactive experiences together.
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.
