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Our Project

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Facebook Filter: AR Cities Filter

To bring Vietnam heritages closer to Vietnamese users.

With the theme of promoting Vietnam's tourism and cultural history, Facebook wants to bring AR (Augmented Reality) technology closer to everyone and touch Vietnamese hearts

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Scope of Work

  • - Creative Strategy Direction
  • - Concept Design
  • - UI UX Design
  • - AR Development
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Types of AR used

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AR Face Filter

 

Facebook's Cutural Tourism Project

Marvy Co. was chosen to be the first partner to implement this project for Facebook. With the theme of promoting Vietnam's tourism and cultural history, Facebook wants to bring AR (Augmented Reality) technology closer to everyone and touch Vietnamese hearts.

After discussing more on the expectation of Facebook, ​​Marvy Co. team proposed 4 big cities in Vietnam to create 4 unique and meaningful AR Filters aligned with Facebook's wishes to bring Vietnam heritages closer to Vietnamese users.

- Hanoi, Quang Ninh, Danang, Saigon

 

Chose The AR Format 

- AR Filter is the most popular, familiar and widespread form of AR on social media. (AR) filters are computer-generated effects layered over the real-life image your camera displays.

- Through AR Filter, everyone can "experience" the place by themselves, take selfies, record videos, and share on social networks.

- Community can experience AR Filter directly on Facebook platform.

 

2D Graphic Design

After selecting four cities in Vietnam to include in AR Filter, the design team of Marvy Co. had illustrated the main object Graphic, based on each city's unique landmarks and features, then onto the effects and extra details.

In addition to adding liveliness to AR Filter, Marvy creates realistic sound effects for every scene.

 

AR Development

- With SparkAR, Marvy Co. development team understands the way to utilize the quality for each 2D graphic or 3D model, guarantees the most optimized integration to create AR products that meet the requirements, ensuring the trends and influences needed.

 

Feature

+ AR Filter Hanoi: When the user opens his/her mouth, pictures of a bowl of Pho will appear.

+ AR Filter Quang Ninh: When the user moves his/her face, the Trong Mai island of Ha Long Bay in the background will move accordingly to the face movements.

+ AR Filter Danang: When the user opens his/her mouth, the dragon head of the Dragon Bridge behind will spit fire sparkle.

+ AR Filter Saigon: When users open his/her mouth, an iced black coffee cup, leaf hat and black glasses will appear on the filter.

 

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Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.