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Mobifone Event Registration with an Interactive Landing Page and AR Invitation from Marvy

To optimize the registration process and provide a unique experience for guests, Mobifone partnered with Marvy Co. to implement a solution combining an online registration landing page and an interactive AR invitation, creating a strong impression leading up to the “Connecting from the Heart – Elevating Partnerships” event.

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Scope of Work

  • - AR Development
  • - WebAR Development
  • - Backend Development

 

Concept:

Marvy collaborated with Mobifone to deploy two key technologies for the “Connecting from the Heart – Elevating Partnerships” event:

  • Registration Landing Page: Providing an online platform for guests to easily register for the event.
  • AR Hand Tracking Invitation: Utilizing hand tracking technology to present event information visually and engagingly.

A key highlight of this solution is the seamless integration between the online experience and AR interaction, while also optimizing printing costs by eliminating physical invitations.

User Experience:

Easy Registration Process on the Landing Page:

  1. Accessing the Landing Page: Guests scan a QR code (from physical invitations, if available, or from online communication channels) to access the landing page.
  2. Quick Registration: Guests fill in their personal information (name, email, company) and confirm their attendance quickly.

Discovering the Surprising AR Invitation:

  1. Accessing the AR Invitation: Directly on the landing page, guests can easily click the "View AR Invitation" button to begin the experience.
  2. Visual Interaction: Guests place their hand within the frame and explore lively AR animations, interacting with event content in an engaging way.

Scanning the hand reveals an AR invitation with eye-catching 3D effects.

AR Development:

  • Based on the AR invitation template and refined to suit Mobifone's event characteristics, ensuring aesthetics and brand recognition.
  • Deployed on the WebAR platform, allowing AR experiences directly within the web browser of any mobile device without requiring app installation.
  • Transformed the animation content from personal information to general event information, providing a comprehensive and engaging overview.
  • Added cards displaying the event agenda in detail, helping guests grasp key information.
  • Optimized AR performance to ensure a smooth and stable experience on various mobile devices.

Notably, eliminating physical invitations significantly reduces printing costs and demonstrates a commitment to environmental protection.

Website Development:

The landing page was built with superior features:

  • User-friendly and easy-to-use interface, optimizing user experience on both computers and mobile devices.
  • Real-time guest data collection and storage system, helping organizers manage the attendance list efficiently and accurately.
  • Seamlessly integrated "View AR Invitation" button, facilitating guests' exploration of the AR experience.

Conclusion:

The strategic partnership between Marvy and Mobifone has created a smart and innovative event registration solution. The sophisticated combination of a convenient landing page and an interactive AR invitation not only enhances the guest experience but also demonstrates Mobifone's pioneering vision in applying technology to event organization. This solution further affirms Marvy's capabilities and expertise in developing advanced technology solutions that deliver practical value to clients.

Marvy Co.

Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.

 

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Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.