Oatside x Marvy - “Go On Air with Oatside – Win Fun Rewards Instantly”

Project Introduction

When Oatside brought its youthful, humorous, and “better-tasting” spirit to the Vietnamese market, the brand wanted to create a campaign where users wouldn’t just watch — they would appear on screen with Oatside.
From that idea came the mini-game “Go On Air With Oatside – Get Fun Gifts Instantly”, a playful interactive activity where participants could see themselves featured in a fictional Oatside news broadcast.

Marvy Co. partnered with Oatside as the technology and experience delivery partner, building an engaging, easy-to-use microsite that combined AI Face Swap technology — allowing each participant to become the “star of the OatNews broadcast.”

Background & Objectives

Targeting a young, creative, and social media–savvy audience, Oatside aimed to harness the viral power of online sharing to turn the campaign into a social sensation.

Main goals:

• Strengthen Oatside’s brand awareness among young consumers.

• Create a fun, shareable interactive activity.

• Connect the brand with users through personalized and humorous content.

Marvy’s Solution

Marvy was responsible for transforming Oatside’s concept into a seamless, high-quality digital experience through four main pillars:

1. UI/UX Implementation
   Marvy translated Oatside’s design concept into a real-world responsive web interface, optimized for both desktop and mobile devices to ensure smooth user flow.

                           

   

   UI/UX interface

2. AI Face Swap Development
   As the campaign’s technological highlight, the AI system allowed users to insert their face into a news anchor’s image within seconds — naturally, humorously, and with high-quality visuals.

3. Data Collection & Management
   Marvy built a data management system to track participant submissions, support prize logistics, and help Oatside evaluate campaign performance effectively.

User Experience Flow

Participants simply:

1. Access the “Oatside News” microsite.

2. Enter their name and upload a clear portrait photo.

3. Watch as AI Face Swap instantly places them “on air.”

4. Download or share their result directly to Facebook with the campaign hashtags:
   #OATNEWS #JoinOATSIDElive #OATSIDE

With just a few easy steps, users could appear in a “real news broadcast” — perfectly embodying Oatside’s playful, creative, and humorous spirit.

Results & Impact

The campaign quickly went viral, attracting massive user participation and social sharing — boosted by celebrity engagement from Diệu Nhi and Long Chun, amplifying media visibility.

The fusion of Oatside’s bold creative vision and Marvy’s end-to-end technical and design expertise delivered an experience that was both entertaining and brand-defining —

mang đến một trải nghiệm vừa giải trí, vừa lan tỏa mạnh mẽ thông điệp thương hiệu:

“More delicious, more fun, and everyone can go on air with Oatside.”

This campaign stands as a strong example of how Marvy leverages AI technology and interactive design to help brands create memorable digital experiences that truly resonate with their audiences.