Hunt for Solite Mickey Cakes with Marvy: A Unique Interactive Experience Combining AR Technology and Exciting Rewards

Idea & Concept

Solite, a beloved brand of sponge cakes, has teamed up with Disney to launch a special edition of their cakes featuring the iconic Mickey Mouse. To enhance consumer engagement and interaction, Solite partnered with Marvy Co. to develop a unique augmented reality (AR) experience called "Hunt for Soft Cakes – 100% Win Adorable Gifts." This program offers not only delicious cakes but also unlocks a vibrant virtual world and exciting prizes.

The "Hunt for Soft Cakes – 100% Win Adorable Gifts" program is a key part of the launch campaign for the Solite Mickey edition cakes, marking the collaboration between Solite and Disney. This AR activity is designed to boost in-store engagement, especially with a 3x points bonus for users who scan the QR code at Circle K stores. This incentivizes consumers to visit physical stores to purchase the cakes and participate in the experience.

User Experience: 

Participating in this exciting cake-hunting adventure is simple:

1. Select "Play Now": Begin the "Hunt for Soft Cakes – 100% Win Adorable Gifts" journey.
2. Register Information: Enter personal details for progress tracking.
3. Scan the Front of the Solite Mickey Package: Use your phone's camera to scan the image on the cake packaging. The AR world will instantly come to life.
4. Move Your Phone to Find and Tap the Cakes: Within 30 seconds, players need to move their phone around their real-world environment to locate virtual Solite Mickey cakes. When the virtual flashlight beam hits a cake, simply tap the screen to collect points.
5. View Summary and Leaderboard: The system automatically tallies scores and displays a leaderboard, allowing players to compete with friends and other participants.

The experience is designed to be intuitive and user-friendly, ensuring that everyone, including children, can easily participate and enjoy the game.

Scoring and Rewards:

Each Solite Mickey cake collected in the AR game is worth 100 points. Notably, scanning the QR code and playing the game at Circle K stores triples the points earned, providing a strong incentive for in-store participation.

Scan the QR code at convenience stores to triple your score.

The program also offers attractive weekly prizes for the highest-scoring players:

• Top 1-50: Receive a Solite Mickey backpack.
• Top 51-100: Receive a handy Solite flashlight.

Weekly prize distribution creates ongoing competition and excitement for players.

AR & Backend Development:

Marvy Co. utilized two key technologies to implement this unique AR experience:

• AR Image Tracking: This technology allows the game to recognize the image on the Solite Mickey packaging, triggering the AR experience when users scan the product with their camera.
• AR World Tracking: After scanning the packaging, this technology allows players to find and interact with virtual objects (Solite Mickey cakes) in their surrounding real-world space.

Behind this smooth and seamless experience is a robust backend system developed by Marvy, including features for:

• User Management: Allowing users to log in, register, and verify information via OTP codes sent to their phones.
• Leaderboard Management: Tracking and updating player scores in real-time.
• Game History Management: Storing information about each user's game sessions.
• Player Points Management: Accurately managing and calculating player scores.

This Content management system plays a crucial role in managing, monitoring, and evaluating the campaign's effectiveness.

Conclusion:

The "HUNT FOR SOFT CAKES – 100% WIN ADORABLE GIFTS" program is a prime example of a successful blend of AR technology, interactive gaming, and smart marketing strategy. The collaboration between Solite, Disney, and Marvy Co. has delivered a unique, engaging, and highly interactive experience for consumers while effectively promoting the Solite Mickey edition sponge cakes. This campaign not only creates fun moments for users but also demonstrates Solite's pioneering approach to integrating new technologies into their marketing efforts.

Marvy Co.

Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.