LA ROCHE POSAY NETFLOCK INVISIBLE PROTECTION AR FILTER

IDEA AND CONCEPT 

The Anthelios Invisible Fluid sunscreen is one of the most popular products from La Roche Posay with the advanced technology of Netlock, customers’ skin is fully protected from the harm of UV and dust. However, educating the customer about this message is complicated. Hence, the AR Filter is the most efficient solution. Not only to help users understand the meaning of Netlock protection but also to create an engaging activity on social media.

AR FILTER FOR LA ROCHE POSAY

When the user opens the AR Face Filter, a bubble simulating the Netlock will cover the user's face using facial tracking technology. The particles represent dust and harm from sunlight, UV will be prevented, stay outside the Netlock. It is similar to how this advanced Netlock in the Anthelios Invisible Fluid sunscreen works and protects human skin. 

AR FILTER DEVELOPMENT

Developing the AR Filter on Spark AR, the Marvy team uses facial tracking technology to display the protection bubble on the user’s face. Moreover, the particles are developed to fall down from the sun. When it comes to the bubble, they will splash out. Therefore, the message to promote the product can easily deliver through La Roche Posay’s AR Filter

EXPERIENCE THE FILTER

Explore the Filter via: https://bit.ly/3xfr6ak