Marvy's Solution in
Marvy Co. Ecosystem Support for Automotive industry
Marvy's Solution in
How to apply AR VR into Cosmetic industry
Marvy's Solution in
How to apply AR VR into Education industry
Marvy's Solution in
How to apply AR VR into Electrical Devices industry
Marvy's Solution in
How to apply AR VR into Food & Beverage (F&B) industry
Marvy's Solution in
How to apply AR VR into Fashion Industry
Marvy's Solution in
How to apply AR VR into FMCG & Retail industry
Marvy's Solution in
Marvy Co. Ecosystem Support for Healthcare
Marvy's Solution in
Marvy Co. Ecosystem Support for Furniture
Marvy's Solution in
How to apply AR VR in Jewelry Industry
Marvy's Solution in
How to apply AR VR in Media & Entertainment Industry
Marvy's Solution in
How to apply AR VR into Real Estate industry
Marvy's Solution in
How to apply AR VR into Tourism industry
Marvy partnered with Seafood from Norway to create the Seafood from Norway Penalty Challenge—an interactive Zalo Mini App that blended football-themed gameplay with educational quizzes about Norwegian salmon. From UI/UX and mascot animation to backend development and CMS, the campaign delivered an engaging brand experience, generated over 12,000 plays, and drove meaningful social sharing through a fraud-resistant reward system.
Game
Website Gamification
Against the excitement of the World Cup season, which captured the attention of millions of football fans across Vietnam, the Norwegian Seafood Council (Seafood from Norway) sought to leverage the tournament's popularity—and its ambassador, Erling Haaland—to tell the story of premium Norwegian salmon. The campaign aimed to educate Vietnamese consumers about the unique natural advantages of Norway's Arctic waters while increasing brand awareness and driving traffic to retail partners such as HomeFarm, GoFood, and Let's Sushi.
Partnering with Seafood from Norway, Marvy developed the Seafood from Norway Penalty Challenge on Zalo Mini App. Marvy was responsible for the campaign end-to-end, including UI/UX design, mascot and animation production, game development, backend infrastructure, CMS development, and overall campaign operations. The campaign ran from May 25, 2026, to June 16, 2026.
Instead of building a typical quiz campaign, Marvy transformed product education into an interactive football experience through a Quiz-to-Penalty mechanic.
Each quiz question became more than a simple knowledge test. A correct answer triggered a dramatic penalty kick that found the back of the net, while an incorrect answer resulted in a missed shot. By visualizing quiz outcomes through engaging gameplay, the campaign turned educational content into an entertaining experience that was both memorable and rewarding.
Every playthrough felt less like answering trivia and more like scoring the winning goal in a football match, encouraging participants to celebrate and share their achievements.
To capture the excitement of football while maintaining Seafood from Norway's premium brand image, Marvy designed the Mini App around the concept of a sports-inspired educational game.
The experience combines energetic visuals with intuitive interactions, making it equally appealing to football fans and consumers interested in premium seafood.
The landing page immediately sets the tone with Norwegian football players, Arctic mountains and ocean scenery, and fresh Norwegian salmon imagery.
Bringing together athletes, nature, and premium products reinforces Seafood from Norway's core message—that exceptional quality begins with exceptional origins. A prominent "Join Now" call-to-action guides users directly into the experience.
Building on Seafood from Norway's existing stylized salmon mascot, Marvy redesigned the character and brought it to life with expressive animations. The mascot reacts dynamically throughout the game—from showing nervous anticipation before taking a penalty shot to celebrating victory with the championship trophy and a burst of confetti after a correct answer.
By transforming the existing mascot into an animated character, Marvy made the story of Norwegian salmon more engaging and approachable. Rather than presenting the product through static visuals alone, the animated mascot created a friendlier, more memorable brand experience for a wider audience.
Every gameplay screen recreates the excitement of a real football stadium during World Cup season, complete with cheering crowds, goalposts, waving Norwegian flags, and dynamic sports visuals.
These environmental details enhance immersion and encourage players to stay engaged throughout the experience.
Key interactions—including Zalo authorization, user registration, and campaign rules—are presented through clean, lightweight pop-ups that follow Zalo Mini App design guidelines.
The consistent use of deep blue throughout the interface strengthens Seafood from Norway's visual identity while conveying trust and professionalism expected from a national seafood brand.
The Seafood from Norway Penalty Challenge combines educational quizzes, football gameplay, and built-in anti-fraud technology into one seamless experience.
Players begin each round by answering a multiple-choice question about Norwegian salmon, covering topics such as origin, sustainable farming, and nutritional benefits.
A countdown timer adds excitement and encourages quick thinking.
Incorrect answers allow players to immediately learn the correct information and try again, ensuring no one is eliminated after a single mistake.
Correct answers trigger an animated goal celebration featuring the salmon mascot, championship trophy, confetti, and additional educational insights related to the question.
This forgiving gameplay loop lowers participation barriers while encouraging users to continue learning through play.
After scoring a successful goal, players follow a simple three-step process to complete their participation.
Step 1 — Save Your Victory
Players download a personalized victory image featuring the mascot, trophy, and a bold "Correct!" celebration.
Step 2 — Copy Campaign Hashtags
Required campaign hashtags are automatically generated, allowing participants to copy them with a single tap.
Step 3 — Share on Facebook
Participants upload their victory image to Facebook, include the campaign hashtags, tag the official fan page, and submit a unique verification code to complete their entry.
A built-in progress indicator keeps participants informed throughout the entire sharing journey.
One of the campaign's key technical innovations is Marvy's unique verification code system.
Each winning image automatically receives a unique identifier generated specifically for that participation session. When submitting their Facebook entry, users must include part of this code, allowing organizers to verify every submission against the original gameplay record.
This mechanism enables the campaign team to:
Validate every eligible submission.
Prevent users from reusing someone else's winning image.
Maintain fairness and transparency throughout the campaign.
Beyond developing the gameplay itself, Marvy focused on optimizing the entire participant journey while building a robust operational system behind the scenes.
Joining the campaign requires only a few simple steps:
Launch the Zalo Mini App.
Grant Zalo account authorization.
Register basic information.
Accept the campaign terms.
Answer quiz questions and take the penalty shot.
Save the victory image, copy campaign hashtags, and share on Facebook.
By minimizing unnecessary steps, the experience keeps users engaged from beginning to end.
Marvy also developed a dedicated CMS that enabled campaign administrators to monitor and manage every aspect of the activation in real time.
Through the platform, the operations team could:
Manage participant registrations.
Modify the questions according to the brand’s requirements.
Monitor gameplay activity and quiz performance.
Track victory image downloads.
Verify submissions using unique verification codes.
Measure overall campaign performance and social sharing metrics.
The centralized management system allowed organizers to maintain campaign transparency while quickly identifying and resolving fraudulent submissions throughout the campaign.
Through the Seafood from Norway Penalty Challenge, Marvy helped Seafood from Norway deliver an engaging educational experience that combined gamification, product storytelling, and social sharing within the Zalo Mini App ecosystem.
12,000+ gameplay sessions recorded.
7,000+ participants.
5,500+ victory image downloads.
Facebook shares and comments.
Increased brand awareness for Seafood from Norway in the Vietnamese market.
Strong organic reach driven by a secure, share-based participation mechanism.
The Seafood from Norway Penalty Challenge demonstrates how gamification can transform product education into an engaging digital experience. By combining football-inspired gameplay with educational storytelling, the campaign made learning about Norwegian salmon both memorable and highly shareable.
From game concept and mascot design to Zalo Mini App development, backend infrastructure, and a real-time CMS with built-in fraud prevention, Marvy delivered an end-to-end gamification solution that helped Seafood from Norway engage consumers, strengthen brand trust, and create meaningful digital interactions throughout the campaign.
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.
