Vietnam USA Society English Centers (VUS) AR Face Filter

In order to create joyful, youthful and comfortable emotions for active Z generations (Gen Z), VUS cooperates with Marvy Co to launch AR Face Filter with funny animations, accompanied by knowledge of English from VUS's English Hub course.

Idea & Concept

With the original idea of VUS to apply advanced technologies to the implementation of marketing campaigns, specifically the English Hub course for the active Gen Z audience, Marvy Co has implemented the AR Face Filter technology combines AR Game with the feature of recognizing left - right head tilt gestures and opening mouth gestures, to create a complete AR version that is both fun and can quickly test English knowledge for players.

In addition, this filter has sets of 3 random questions that can check the correctness of the selected answer.

AR Development

Marvy Co uses Spark AR software to perform facial gesture recognition, players open VUS's Filter AR with the phone's front camera, interact by tilting their head left and right to choose the correct answer of a sentence and open - close your mouth, make the act of eating to make the ice cream disappear in turn. Then complete 1 question.

With a team of experienced programmers in the field of AR, Marvy Co always optimizes and knows how to make the product in the best way. With experience in using many popular AR programming tools such as Unity, ARcore, ARkit, Maya, 3Dsmax, WebAR, ..., Marvy Co is very confident when implementing this project.

How to play:

STEP 1: Access AR Face Filter by clicking on the link https://www.facebook.com/fbcameraeffects/tryit/472709964042136/ on the VUS English Hub - English for Young People fanpage.

STEP 2: Switch to the front camera, hold down the video record button to start

STEP 3: The question will appear at the top of the screen, the player tilts his/her head left or right to choose the correct answer, then opens - closes his/her mouth 3 times in a row to show the movement of eating ice cream. The player must eat all the ice cream to move on to the next question.