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AR Game From Tetra Pak and The Story Of Good Seeds

Experience the first virtual performance on Vinasoy paper bottles in Vietnam with Tetra Pak

Tetra Pak Vietnam x Vinasoy has launched a 3D Game integrated on paper bottles with Tet holiday theme and Vietnam history stories combined with the image of soybeans, a popular drink for Vietnamese

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Scope of Work

  • - Creative Strategy Direction
  • - Concept Design
  • - UI UX Design
  • - AR Development
  • - Game Development
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Types of AR used

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AR Space - AR World

Idea And Concept

With the desire to bring an interesting experience, Tetra Pak used famous stories of Vietnamese history according to the timeline from Hung Kings, Hai Ba Trung, The Lý Dynasty, 19th Century, and then 21st Century. The stories have been told through the images of the small but powerful soybean - the important part of Viet cuisine.

Tetra Pak also flexibly combines 3D games with attractive 3D movie watching features and wins the hearts of consumers.

 

Message

 

The soybean is used to represent the rich and nutritious plant milk that is so familiar to Vietnamese. The size of the soybean is opposite to the great spirited stories of Vietnam history. And that opposition is an important factor that made the highlight of the virtual images created by Marvy and grab users’ attention.

 

Besides, the image of soybean stands not only for an acquaintance brand but also the voice of the Soymilk industry in Vietnam. 

 

3 Main Part of Story of Good Seeds

Part 1: The brief history of the soybean according to the timeline from Hung Kings, Hai Ba Trung, The Ly Dynasty, and The 19th Century.

Part 2: The story of the nutritious soybean in The 21st Century.

Part 3: 3D Game with the Mix Music feature inspired by the nutrition from the soybeans.

 

Deployment Direction

 

To join the game, users only have to scan the QR code and start the experience, with 3 parts:

  1. Cau chuyen hat lanh (The story of good seeds - SOY)
  2. Hanh trinh hop giay (The journey of paper cartons)
  3. Yoga cho tam hon (Yoga for the soul) 

 

Cau chuyen hat lanh

 

In this part, “Cau chuyen hat lanh - SOY”, users can enjoy the interesting 3D short film about the brief history of soybeans in Augmented Reality. Each story is told vividly not only through the tone of the storyteller’s voice, but also in the realistic and exciting graphics. 

 

Visualize the display as an AR card for soybeans, and each bean is a historical story that is both familiar and interesting integrated into a short film in animated format.

 

Yoga cho tam hon

 

“Yoga cho tam hon” is the last part of the experience. The purpose of this experience is to let users create their own relaxing sound from sound effects, such as the calling of the vendor, the rainy sound, the bird song mixed with the melodious music in order to help users relax and nourish the soul like the effect of the nutritional source in soy milk.


 

Visual Concept & Interactive Motion

 

With the topic about Soybeans and the brief history of the soybean industry as well as the important milestones of Vietnamese, the elements in the experience and the game must be consistent. Thus, the use of images of Dong Son drum, temple, royal antiques, soldiers, farmers, … must also be consistent with historical events, not only showing the nuances of each period but also ensuring uniformity when combined. The next button was used to direct users to follow and experience all stories.

 

The reign of Hung Kings 

In the reign of Hung Kings, especially in the beginning of Van Lang, the image of a king Hung wearing the crown and traditional costumes with pleated skirts, slanted blouses, patterned belts and Dong Son bronze drums. The farmers of this time were illustrated with the traditional loincloth working on the soybean fields.

 

The reign of The Trung sisters

Trung Trac and Trung Nhi with traditional costumes appear on the back of the elephants with their soldiers, showing the indomitable spirit against the enemy but still have interesting cartoon colors. Besides, the origin of the traditional Ke Mo tofu is also depicted with images of the villagers, the communal house, and plates of tofu.

 

The reign of Ly Dynasty

The story of an old woman's soy milk traditional shop associated with the students at Quoc Tu Giam School during the Ly Dynasty is shown through the image of people in traditional costumes, heads wrapped in scarves, and moving in front of Khue Van Pavilion and the famous Ba Lanh pagoda.

 

The 19th Century

The traditional dishes from soybeans created by Vietnamese people are still handed down to this day, such as tofu, soy sauce, which are shown through the image of Vietnamese farmers combined with images of areca tree, jar, street vendors, …

 

Thế kỷ XXI hiện đại

The beauty of Vietnam is shown through the image of a healthy woman in sportswear with the background of famous buildings such as Landmark 81, Bitexco, ...

 

Besides, the interactive game is also a special highlight. With the design of three giant beans representing the three nutrients that soybeans bring, such as Fiber, Plant Protein, and Anti-Aging Agent combined with the image of an Energy Bar. Every time the player uses their finger to pull each bean into the human body, the energy bar will gradually increase and complete when 3 beans have been absorbed.


 

Yoga cho tam hon

With a rustic design that uses the theme image of soybeans as the theme, Yoga cho tam hon has successfully oriented to the image of simplicity and relaxation as the main purpose of the section - tranquility and peace. Specifically, the image and color of the elements follow the brand concept, the theme color is light yellow - the color of soybean pods combined with green, color of nature. The image of a girl meditating with a lotus flower symbolizes purity, towards beauty and goodness.


 

UX/UI Design

 

Experiences and Games are integrated in the soy milk product line, so the target audience is not limited in age. Therefore, Marvy must ensure the accuracy and consistency of the content while still ensuring the attractiveness of the image. Content is led by a gentle voice, ensuring users can focus more on AR technology.

 

UI Design (User Interface)

  • Prioritize the familiar vertical interface for smartphone users.
  • Character images, background are meticulously designed with blue, red, yellow, orange colors.
  • Focus on developing images to help users easily manipulate and experience the game.

 

UX Design (User Experience)

  • Users only need to scan the QR code on the new Fami milk carton and choose to experience Cau chuyen hat lanh.
  • No need to fill in information to start the experience.
  • Learn the brief history of Soybean and the AR Game in only one experience.


 

Programming

 

SOY - Cau chuyen hat lanh

  • All are integrated in the same QR code printed on the new Vinasoy Fami milk carton, customers only need to scan the QR code to experience.
  • Using AR World technology - AR Space, technology to display virtual content that combines real space vividly.
  • The AR feature recognizes the flat surface to start animating.
  • The next button directs the user to follow the story and the experience is more complete
  • Sound: Program the card layers to move according to the voice combined with the lively paper flipping sound effect.

 

Highlight:

  • 3 nutrition buttons are matched with corresponding sounds and programmed to allow users to drag and drop each nutrition part, the sound will play accordingly
  • Energy bars are programmed to change with each nutrient particle


 

Yoga cho tam hon

  • Program the theme sound repeats and turn off only when users close the app
  • Program 4 soundbars for users to custom 
  • Morning: The volume
  • Bird song: Volume for bird song
  • Rain sound: Volume for the rain falling
  • Calling: The volume for the familiar vendors’ voice

Users can customize the sounds to create a piece of music for working, meditation, resting, etc

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Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.