Virtual characters in marketing are an effective alternative to actual individuals and are easily adaptable in appearance to fit branding campaigns. VIB has developed Vie with the aim of bridging the gap between users and the bank. The virtual expert conveys information about banking services in a unique and easily accessible manner.
VIB has implemented a campaign to refresh the features and appearance of their Mastercard credit cards, aiming to continuously optimize the benefits for the cardholders' real spending needs. In this latest refresh, VIB specifically utilizes augmented reality (AR) technology. Through the phone's camera, the virtual financial expert, Vie, is ready to appear whenever customers request, providing advice and direct guidance on card usage and updated card offers in the most visual and engaging way.
Through the collaboration with Marvy, VIB has brought Vie closer to each cardholder by displaying the 3D animated character in an AR environment. VIB has taken the lead in introducing the "talking card" technology to Vietnamese users, offering an unprecedented and exciting experience for cardholders.
Let's join Marvy to explore the power of Vie!
The AR experience is integrated into nine types of VIB cards, allowing the user base to be unrestricted in terms of customer profiles. As long as they are VIB cardholders, they can fully enjoy this technology. Marvy ensures accuracy and consistency in content, as well as the visual appeal of the images. The content is guided by a gentle voiceover, ensuring that users can focus their attention more on the AR component.
The Marvy team has designed the 3D model of VIE based on its prototype to create the closest resemblance, generating body movements that make the VIE character appear like a real assistant. From hand gestures to mouth movements, every design detail has been skillfully executed by the Marvy team to deliver the most authentic and polished experience for customers.
To create a VIE model that appears more realistic than fictional, Marvy's designers have professionally optimized it to ensure performance when used in real-time applications that require minimizing resource usage.
The models are constructed with only 500–1000 polygons per model, delivering beautiful and rounded visuals while still maintaining performance for players on mobile devices. This step is crucial because any small errors during the pre-production process can greatly impact the product's performance.
Upon accessing webAR, users will be prompted to grant camera access permissions for their mobile devices.
After being granted camera access, depending on the type of card the customer is using, an augmented reality (AR) image of the same type of card will appear on the screen. Users will be guided to scan a flat surface to anchor the AR model in place.
Users select an appropriate position and press the "Meet VIE" button to begin their journey of experiencing the intelligent assistant.
The VIB logo appears within 15 seconds, accompanied by sparkling particle effects, showcasing a modern design with the dominant blue color of VIB. Users can zoom in and out of the 3D images to suit their desired scale.
After the VIB logo, the modern VIE character will gradually appear and introduce herself. Users can interact with VIE from different angles, such as zooming in and out on the character and rotating the character 360 degrees.
In addition, the logos introducing VIB's services will be displayed sequentially, synchronized with VIE's introduction.
By clicking on "Start," the VIE character will disappear. However, there will be popup boards displaying information and services provided by VIB, accompanied by VIE's voice.
VIB's services include a card activation guide, card usage benefits, an introduction to VIB's partners, and card payment instructions.
After experiencing the entire AR journey, users will be directed to three service platforms of VIB: the VIB application, the VIB hotline, and texting VIB for consultation and support.
The CMS system is designed for VIB's management side, allowing administrators to modify features within WebAR, such as:
VIE is the first virtual financial character of VIB in Vietnam and represents the youth of today. VIE has cleverly represented VIB to tell financial stories in a creative way, making these stories more interesting and relatable to young users.
By implementing modern technology-driven marketing campaigns, especially AR technology, businesses can make innovative and significant strides in reaching this young customer base. With the rapid development of technology today, the integration of technology and creativity opens new doors and brings great opportunities for businesses. If you are looking for a way to reach the Gen Z generation, consider using AR technology and other technologies to create creative and advanced marketing campaigns.
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.