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Marvy Co. partnered with ShopeeFood for the second consecutive year to create a personalized event experience for over 300+ Merchant Partners, leveraging an AR World Tracking Invitation combined with a Smart Check-in System and a centralized CMS data management platform.
The ShopeeFood Merchant & Partner Summit 2026 is an annual event designed to connect with, express gratitude to, and share development directions with the Merchant Partner community on the ShopeeFood platform.
With the theme “Efficiency Shapes Ambition – Hiệu Quả Kiến Tạo Khát Vọng”, the event aims to recognize partners who continuously improve operational efficiency, enhance service quality, and contribute to ShopeeFood's sustainable development in 2026.
To create a fitting experience for over 300+ Merchant Partners, ShopeeFood aimed to move beyond traditional invitations, offering a more modern connection journey right from the very first touchpoint.
Marvy Co. continued its partnership with ShopeeFood for the second consecutive year to implement a solution of AR Invitation combined with a Smart Check-in system, transforming event invitations into an interactive, personalized, and seamless technological experience.
See more about the ShopeeFood Merchant & Partner Summit 2025 project → Here
Instead of just sending a regular digital invitation, Marvy developed an AR World Tracking Invitation system, allowing guests to explore the ShopeeFood event space through Augmented Reality (AR) technology.
Each Merchant Partner received a personalized invitation, where AR technology served as a bridge between the digital world and the real-life event experience.
Beyond conveying information about the event's time, location, and theme, the AR invitation also became an emotional touchpoint, demonstrating ShopeeFood's appreciation for its partner community.
2D interface of the ShopeeFood Merchant & Partner Summit 2026 event invitation
Marvy developed a WebAR experience, allowing guests to easily interact directly on their smartphones without needing to install an app. The user journey is as follows:
Merchant Partners received a unique QR invitation link from ShopeeFood, included in each personalized invitation.
Guest information was managed through the CMS system, ensuring accuracy and personalization for each invitation.
Guests accessed the link → opened their phone camera → and began the AR experience.
World Tracking technology allowed virtual content to be stably placed in real space, creating the sensation of being part of the surrounding environment.
3D elements, motion graphics, and ShopeeFood's visual branding appeared in the real space, allowing guests to:
Explore the event concept
Receive program information
Remember the message “Efficiency Shapes Ambition”
Take photos and share the experience
AR World Tracking invitation of ShopeeFood Merchant & Partner Summit 2026 in real space
To enhance engagement and spread the event experience, Marvy integrated a video recording and direct sharing feature right within the AR Invitation experience.
As soon as guests entered the AR experience, the camera feature was automatically activated to seamlessly record the entire interaction with AR effects, without requiring any additional manual steps.
After completing the AR effect, users were directed to a sharing interface with options:
Save video: Save the personalized AR invitation experience moment
Share on social media: Easily upload the AR experience to social platforms
Go back: Return to the AR experience to record a new video
Additionally, Marvy integrated a Copy Hashtag feature, allowing guests to quickly copy the official event hashtag when sharing on social media.
This feature helped ShopeeFood extend the event experience beyond the offline space, encouraging guests to share personalized moments and increase brand awareness on digital platforms.
Download interface for captured AR invitation video on the website platform
In parallel with the pre-event AR experience, Marvy developed a smart check-in system to optimize the welcome process at the event.
With over 300+ guests, the system helped ShopeeFood streamline the management of Merchant Partner lists and create a more professional welcome experience. The Check-in process is as follows:
Merchant Partners used their personal QR Code, sent before the event with the invitation used to activate the AR Invitation effect.
Upon arrival at the event, guests used their personal QR code for staff to scan on an iPad. After successful check-in, the system displayed personalized welcome information:
Merchant Partner Name
Business Information
ShopeeFood Summit 2026 Visual Branding
Creating a sense of recognition and appreciation from the very first moment.
All check-in data was updated directly on the CMS system, allowing the ShopeeFood team to:
Monitor guest attendance
Control the Merchant Partner list
Manage check-in status
Compile post-event data
To support efficient event operations, Marvy built a CMS system to manage all invitation and check-in data.
Import Merchant Partner list
Manage guest information
Generate personalized QR Codes
Track AR Invitation access
Manage attendance status
Export report data
The CMS enabled ShopeeFood not only to organize the event but also to possess a reusable data system for future partner relationship management activities.
Through the combination of AR Technology, Personalized Experience, and Smart Event Management System, Marvy supported ShopeeFood in building a seamless experience journey before, during, and after the event.
Partnered with ShopeeFood for the second consecutive year in Merchant Partner appreciation activities
Personalized the experience for over 300+ guests
Created innovative brand touchpoints through AR technology
Optimized the event check-in operational process
Digitized guest data through a centralized CMS management system
With the AR Invitation and Smart Check-in solution, Marvy continues to partner with brands in transforming traditional events into interactive, personalized, and highly connective technological experiences.
Want to learn more about AR Invitation? See here
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.
