To create a “time travel” experience by sending users a message from their future selves, Manulife applied AR technology to their marketing campaign to turn the idea into reality.
The filter is implemented on Manulife's microsite platform. When users access the microsite, they’ll come across two questions: “When would you like to see yourself in the future?” and “Where do you want to see your future self be when enjoying financial independence?”. The system will generate a filter that matches the answers that users pick. Through the filter, users will see an image of themselves enjoying a desirable future such as: Traveling around the world, vacationing at the beach, or a luxury resort.
Using AR Face Tracking technology, Marvy has implemented an aging filter for three different periods of time. Our team spent a lot of time finding a solution so that the wrinkled layer can look as good as in applications, but still keep the level of stability to run on a microsite
Our team created three 3D graphics for each different theme. The beret goes with the travel theme, the straw hat goes with the “Resort” theme and sunglasses with a “Beach” theme.
How to use
B1: Access to Manulife's microsite: manulife-ar.marvyco.com
B2: Click “Start” to answer the question
B3: Filter experience
B4: Share the picture on Facebook for a chance to win a gift
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.