ShopeeFood Summit 2025 - Revolutionizing Event Experiences with Marvy’s Technology

1. Concept & Idea

With the desire to deliver a personalized, modern, and highly interactive event experience, on July 9th, 2025, Shopee collaborated with Marvy Co. to implement two standout technology solutions at the ShopeeFood Merchant & Partner Summit 2025:

AR Hand Tracking Invitation – Augmented Reality (AR) invitations personalized for each guest. By scanning a unique QR code, the invitation appears vividly on the palm of the hand, offering a close and unique interaction.

Smart Check-in Gateway – A smart check-in system where each guest only needs to scan their personal QR code at a prepared iPad. Their name and a personalized welcome message will instantly display on a large LED screen, creating a memorable greeting moment.

The special feature of this solution is that each personal QR code integrates two functions:

• Access the AR invitation on a website platform designed by Marvy.

• Display the guest’s personal information (name, email, company, and lucky draw code) when scanned by event staff using an iPad, facilitating fast and accurate check-in.

The combination of AR technology and a personalized LED check-in system brought a high-tech, professional, and emotional atmosphere to the event.

2. User Experience

a. AR Invitation – Hand Tracking Experience (For Guests)

• Personalized Invitation: Each guest received an email with a unique QR code from ShopeeFood.

• Step 1: QR Code Scanning: Scanning the QR code with a smartphone camera directs guests to an interactive camera web link.

• Step 2: AR Invitation Interaction: Guests place their palms in the frame to view and interact with the animated AR invitation. Each invitation is personalized with the guest's name, making it a special and memorable interaction for ShopeeFood’s key partners.

• Step 3: Sharing the Experience: Guests can take photos or record videos of the AR invitation and share them on social media.

b. Smart Check-in LED Gateway (For On-site Guests and Event Team)

Guests arriving at the event experience a streamlined, highly personalized check-in process through the following steps:

• Step 1: iPad Check-in Device: Guests scan their personal QR code at the check-in area using iPads prepared by Marvy.

• Step 2: Personalized LED Welcome: Immediately after scanning, the system syncs with the large LED screen to display the guest’s name, company, and a personalized welcome message.

• Step 3: Attendance Tracking & Status Update: The system automatically records the check-in time and updates the attendance status in ShopeeFood’s system in real time.

c. Check-in System Development

The check-in website system was custom-developed for ShopeeFood with key features including:

• Accurate Guest Information Display: Full details such as name, company, position, and unique ID code.

• First-time Scan: Instantly displays welcome information and activates LED greeting.

• Re-scan: Notifies that the guest has already checked in.

• Invalid QR Code: Clearly displays an alert message.

All data is stored and can be exported for post-event reporting, analysis, and guest engagement.

3. Actual Results & Benefits for Organizers

Implementing a smart check-in system combined with personalized LED displays not only created an impressive experience for guests but also brought practical benefits for the event organizers:

• Optimized Reception Process:
  All check-in procedures were automated, minimizing wait times and avoiding congestion at the reception area.

• Strong Visual Impact:
  The LED screen displaying personalized greetings created a formal and impressive welcome moment, elevating the event's professional image.

• Easy Real-time Data Management:
  Each check-in was recorded and synced immediately, allowing organizers to monitor the attendee list, quickly count participants, and generate comprehensive post-event reports.

• Enhanced Personalization & Brand Connection:
  From the AR invitation to the check-in process, the seamless personalized journey made guests feel valued, strengthening the bond between ShopeeFood and its partners.

4. Conclusion

The collaborative project between ShopeeFood and Marvy delivered an intelligent, creative, and highly personalized event experience. From the AR invitation appearing on the palm of the hand to the personalized LED welcome gateway, every step of the guest journey was meticulously crafted with modern technology.

The event significantly enhanced ShopeeFood’s professional and innovative image, while also reinforcing strong and lasting relationships with restaurant partners across the country.