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THANK YOU CARD FROM O'MUSE

Cosmetics brand O'Muse sends an impressive message to customers with the help of AR technology.

With the idea of creating an immersive marketing message, O'Muse has applied AR technology to their Thank You cards to send to KOLs along with PR gifts.

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Scope of Work

  • - Concept Design
  • - 3D Modelling and Animation
  • - AR Development
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Types of AR used

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AR Image Tracking

SOW:

3D art design & animation

AR image tracking development

UI/UX design


 

Ideas & concepts:

Through AR thank you cards, O'Muse wishes to deliver the message "Girls deserve to have all the best things in life" to female customers.

A peony flower was chosen to be the key visual to symbolize softness, elegance and femininity. Peonies are also considered a gift to show appreciation and love. 

 

3D design & animation:

The peony is the dominant image of the card, so our team put a lot of effort into perfecting it. From optimizing the mesh for the model to keep the petals soft-looking and flexible while ensuring stable animation on mobile devices, to creating rotational motion and sparkling effects to create a shimmering, dreamy, feminine feeling in accordance with the concept requirements that O'Muse proposed.

 

AR image tracking for O'Muse thank you cards:

- AR image tracking can be used for many types of printing assets such as: Backdrop, business card, poster, ... There are many ideas to work around: Brand story, new product launching, etc. In O'Muse's project, image tracking technology is applied to help the brand convey thank-you messages to customers, as well as spread words about their special promotion.

- The project is implemented on the WebAR platform to help increase the compatibility for most mobile devices when experiencing the AR message on the card. In addition, programming optimizes the quality of 3D models, ensuring that the image and sound are transmitted as sharp and clear as possible.

 

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Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.