Services

Portfolio

Contact

More
Vie \ Eng

Writer

  • Khang Bui

AR Geolocation for Startups: How to Compete with Big Players

A smart tech strategy to save cost and boost brand visibility.

Learn how startups can use AR Geolocation to gain a competitive edge, create viral campaigns, attract investors, and build a strong brand image.

AR Geolocation for Startups: How to Compete with Big Players

Introduction

In the business world, startups often face a big challenge: how to stand out against established giants? Limited budgets and low brand awareness are major obstacles. However, technology can become the “secret weapon” of startups. AR Geolocation is not only a marketing tool but also a way to build a pioneering, innovative brand image and deliver unique experiences—without the need for massive budgets.

Marvy Co. | AR Games


Why AR Geolocation is Perfect for Startups

1. Create a Unique Competitive Advantage

  • Advantage: Startups can be pioneers in adopting this technology, offering experiences that large competitors don’t yet have.

  • Example: A travel startup can build an interactive AR app that lets tourists explore destinations in a whole new way, rather than just reading static information.

2. Optimized Cost, Maximum Efficiency

  • Challenge: Developing a custom app is often expensive.

  • Solution: Many AR Geolocation platforms already exist, allowing startups to customize content at much lower costs. Furthermore, Web-based AR reduces development expenses and increases accessibility.

3. Boost Viral Marketing Effect

  • Advantage: Creative AR Geolocation content is naturally shareable on social media.

  • Example: An F&B startup can design a virtual mascot that only appears at their stores. Customers will take photos and share them, creating free viral marketing.

4. Attract Investors and Partnerships

  • Advantage: Investors are always looking for innovative, disruptive ideas. Using AR Geolocation shows that your startup embraces trends and thinks differently.

  • Example: A startup can use AR Geolocation to build an impressive demo, demonstrating the scalability and potential of its business model.


Real-World Applications for Startups

  • Education: Create AR games where kids collect virtual objects in public spaces to learn about science and history.

  • Entertainment: Organize interactive AR events where users must visit locations to experience virtual artworks.

  • Real Estate: Let customers “visit” a 3D virtual house directly at its real construction site.

6 Ways to Use Augmented Reality in Real Estate Marketing


Conclusion

AR Geolocation isn’t just for big brands. It’s a powerful tool for startups that want to make their mark, compete through creativity, and stand out. By leveraging technology smartly, startups can overcome budget constraints and build a strong market position right from the beginning.


CTA – MARVY

🚀 AR Geolocation is the key to unlocking the future for startups.
With proven experience delivering AR/VR projects for leading brands, MARVY helps startups save costs, boost brand awareness, and create impactful viral campaigns.

👉 Explore real projects: See Portfolio

Share this article on:


writer image

Khang Bui
Co-founder of Marvy Co.

I'm Khang, Co-founder of Marvy Co. Our company is one of the first and the biggest AR/VR developer in Vietnam. With years of experience in developing AR effects, I hope my knowledge can help agencies and brands understand more about AR and how to use it to boost your marketing campaigns.

Back

AR Geolocation & O2O Trend: Driving Customers from Online to Offline

Hottest Blogs