The most-talked-about campaign during Christmas 2019 is the OMO campaign with lightness on Christmas Eve. Mom and baby are heavily involved and OMO has been successful in increasing customer engagement thanks to AR Filter Facebook.
What makes Moms love when participating in this event?
OMO is one of the leading brands pioneering in applying AR (Augmented Reality) technology to online advertising campaigns. Now what is the concept of AR Filter? still new and not much mentioned in Vietnam. In this mini game, OMO has created a Christmas Facebook filter theme named OMO, used when taking pictures or taking selfies.
1. AR filter with simple and easy-to-understand steps for mothers to join with your baby
Attracting users with simplicity but full of meaning, OMO Matic selects filter color tones according to the main color of the brand to harmonize with the colors of Christmas. Next, so that customers can understand and excitedly participate, OMO gives specific instructions for everyone when following these steps:
- Step 1: OMO approached target customers by posting status and running ads for mom and baby to "Show your lovely moments"
To participate in the mini-game OMO called on Mom and children to comment on OMO's article and then text “Christmas Eve” to the fan page. Users will be instructed by the admin via messenger messages how to create a short video by returning to a Facebook story in which the mother and baby will use the Christmas AR Filter to bring messages from OMO.
- Step 2: Use the filter by using facial expressions. Users will interact with face tracking as shown in the instructions on the screen that appear at this time, then the player's face will be attached with the image of Santa's beard, hat and other Snow flower effect
Mom and baby take a video with AR filter OMO
- Step 3: At this point, the experimenter will record the video, then post it on the personal page with the hashtag #Sunlight #Comfort #OMOMatic to receive gifts from OMO.
2. Effectiveness in Marketing creates surprises for Christmas
A successful Mini Game with more than 7,000 buzz, more than 30,000 relevant buzz and Mention content containing the keywords Christmas Eve, OMO Matic. Especially thanks to the cute AR design tailored to the baby's preferences, the campaign to bring the message of bonding has been extremely successful in increasing the interaction between the mother and the baby. Thousands of lovely stories of mothers and babies were shared on facebook through the campaign.
What is surprising about this marketing campaign is the father's response. Many fathers joined their children in OMO games to show their love for their children. It can be seen that AR technology applied in marketing helps everyone become closer when approaching the brand.
