In today’s digital era, businesses are prioritizing innovative solutions to connect with customers more effectively than ever. Against this backdrop, the People's Public Security Television - An Ninh TV (ANTV) has spotlighted Marvy Group, a pioneering Vietnamese company specializing in augmented reality (AR) and virtual reality (VR) technology.
In an interview with ANTV on November 28, 2024, Trần Khánh Vy, CEO of Marvy Group, provided insightful perspectives on how AR and VR are shaping a new wave of communication trends in modern marketing.
As a trailblazer in AR/VR technology in Vietnam, Marvy Group continues to lead the way in integrating creative technologies into marketing and event solutions. The company's feature on ANTV not only highlights its remarkable achievements but also underscores its growing influence in transforming how businesses engage with customers in the digital age.
The journey of Marvy Group
With its professionalism, creativity, and established reputation, 2024 marks another milestone year for Marvy Group in the AR/VR technology industry. Trusted by over 200 prominent brands and agencies such as Heineken, PNJ, Meta, Acecook, Abbott Grow, Lazada, and Vietcombank, Marvy continues to dominate the market with groundbreaking and innovative projects in Vietnam. Notable achievements include Vietnam’s first AR virtual reality bank card, the interactive AR game “ĐÓN SIÊU MƯA EKOIN,” and a pioneering AI-powered "bone-attaching" project in commerce.
This year, Marvy Group once again earned recognition as one of Vietnam's top AR/VR technology companies, marking its fifth consecutive year of maintaining industry leadership. Additionally, Marvy proudly stands as one of the leading women-led companies, according to Clutch. Notably, the SME 100 Fast Moving Company Asia award acknowledged Marvy as one of Southeast Asia's fastest-growing businesses, solidifying its potential to expand into international markets.
Beyond collective accolades, Ms. Trần Khánh Vy, CEO of Marvy Group, received well-deserved personal recognition. Her outstanding contributions in pioneering AR/VR technology in marketing earned her a spot on the Top 100 Outstanding Young Entrepreneurs of 2024, awarded by the Central Committee of the Vietnam Youth Union.
AR: A Revolution in Digital Marketing
1. Emerging AR Trends Transforming Customer Experiences
Augmented Reality (AR) is proving its ability to revolutionize marketing campaigns across diverse industries such as events, education, and automotive. With its capacity for immersive visual connections and interactive experiences, AR has become an essential tool for brands to engage customers in innovative and effective ways.
A prime example of AR's impact lies in its application at events through two standout solutions: AR Backdrop and AR Hand-Tracked Invitation Cards:
- AR Backdrop: More than a conventional backdrop, the AR Backdrop allows attendees to immerse themselves in a vividly designed virtual space. From posing in front of dynamic scenes to interacting with personalized elements, this technology elevates events by leaving a lasting impression on attendees.
- AR Hand-Tracked Invitations with Guest Names:: This inventive solution transforms event invitations into interactive, mobile-friendly experiences. Using AR, these invitations display personalized names or images for each guest, forging a strong connection between the brand and its audience. This cutting-edge alternative to traditional printed invitations sets a new standard in modern event communication.
Additionally, AR is being utilized in educational initiatives, such as the Tetra Pak project. Aiming to provide customers—especially young audiences—with a detailed understanding of the production, packaging, and recycling processes of paper cartons, Tetra Pak partnered with Marvy to transform typically dry processes into engaging experiences. Through charming designs and captivating animations in AR format, the project not only conveyed its message effectively but also inspired environmental awareness within the community.
2. Major Shifts in AR Technology on Social Media Platforms
- Meta Announces the Closure of Spark AR Studio: On January 14, 2025, Meta will officially shut down Spark AR Studio, the tool used to create AR filters on Facebook and Instagram. This move means all existing AR filters on these platforms will be removed. The decision poses a significant challenge for brands leveraging AR filters for marketing campaigns on these channels, compelling businesses and agencies to seek alternative solutions to connect with their audiences.
- Snapchat Launches Snapchat for Business in Vietnam: Snapchat, renowned for its advanced AR technology, has introduced Snapchat for Business to the Vietnamese market. A survey reveals that 75% of Snapchat users believe its AR technology enhances shopping experiences and helps brands connect more effectively with customers. With a large base of dynamic, creative young users, Snapchat serves as an ideal bridge for Vietnamese brands to reach a global youth audience through innovative AR advertising formats.
Source: Vietnam Plus
3. The Future Potential of AR/VR Development
With significant changes in AR development from platforms like Facebook and Snapchat, it has become crucial for brands and agencies to find a reliable partner for integrating AR into their communication strategies. As a leading AR/VR company in Vietnam, Marvy Group continues to pioneer creative and groundbreaking solutions, ready to replace outdated tools and deliver outstanding AR experiences for customers.
Marvy offers three key AR Filter services:
- AR Filter onTik Tok: AR effects created using TikTok's Effect House tool. These effects will be published and used on the TikTok platform.
- AR Filter on Snapchat: AR effects developed through Snapchat's Lens Studio. These lens will be posted and used on the Snapchat platform.
- AR Filter on Website: AR effects are implemented on an independent website platform, which can be integrated into a brand's website and doesn't rely on social media. Additionally, AR Filters on websites can include diverse features such as user data collection, automated emails, and more.
IV. Octokit: A Revolution in Game and AR Filter Creation on Websites in Just 5 Minutes
At the end of 2024, Marvy Group launched Octokit – a drag-and-drop tool for creating games and AR Filters on websites in just 5 minutes, enabling marketers to easily deploy effective campaigns without any programming knowledge.
✅ Create Web AR Filters and minigames with no coding experience.
✅ Design AR Filters in just 5 minutes using a simple drag-and-drop interface for non-programmers.
✅ Access a library of 500+ diverse templates, ranging from classic games like Flappy Bird to AR Filters such as Hand Tracking and Face Tracking. Users can select templates and customize them to fit their brand.
✅ Manage vouchers, track gift distribution history, and easily analyze brand gifting data.
Octokit is more than just a game creation tool; it's a comprehensive marketing solution offering several key benefits:
- Cost-Effective: Compared to hiring development teams or outsourcing services, Octokit significantly reduces costs, making it ideal for businesses of all sizes.
- High Efficiency: Interactive games designed through Octokit capture attention, increase customer engagement, and create memorable brand experiences.
- Easy Implementation: Marketers can confidently create creative and professional campaigns without needing technical expertise.
In November of this year, Octokit achieved remarkable success by securing the Top 1 Product Hunt of the Day and the Top 2 Marketing Product of the Week on the global tech enthusiast platform. Not stopping there, Octokit also claimed the Top 1 position in the “Sell It to Me in 5 Minutes” competition at the Go-To-Market Acceleration Day 2024, cementing its innovative potential and gaining recognition from investors and experts alike.
Octokit has proudly achieved #1 Product of the Day and #2 Marketing Product of the Week.
Ms. Khanh Vy, the Founder of Octokit, excellently won the championship in the “Sell It to Me in 5 Minutes” competition.
These achievements are not only a proud milestone for Marvy Group but also a testament to its vision of taking Vietnamese technology to the global stage. With its convenient features and high competitive advantage in both cost and implementation time, Octokit is poised to become a powerful tool for businesses, both domestically and internationally, in implementing gamification strategies.
V. Conclusion
With its pioneering position in AR/VR technology in Vietnam, Marvy Group continues to innovate and deliver creative, effective marketing solutions. Octokit, a groundbreaking tool for creating games and AR filters, is a clear testament to this commitment. With the ability to create games and AR filters in just 5 minutes, without the need for coding, Octokit not only helps marketers optimize costs but also opens up exciting opportunities for customer engagement in a highly creative way.
Marvy Group is proud to lead this journey and invites businesses and marketers to explore Octokit and AR/VR technology to craft modern, innovative, and high-potential marketing campaigns. This is a solid step forward for brands to not only conquer the domestic market but also expand their reach globally.
