Cre: Fast Company

This isn't just a trend; it's a strategic lever helping retail businesses:

• Increase attention at events,
• Boost engagement at points of sale,
• And leave a lasting brand impression on consumers.

In this article, let's delve deeper with Marvy into what makes the AR Booth try-on service so appealing!

I. What is AR Try-On Clothes? How Does it Work?

The technology uses Augmented Reality (AR) to help users try on virtual clothing on a screen without needing to wear it physically. This technology is widely applied in the fashion and retail sectors, helping to increase customer interaction, optimize fitting costs, and boost sales.

Simply put, customers just need to come to the event, try on clothes via the AR screen, and enjoy the engaging experience.

I Read more: AR Photo Booth - A Breakthrough Solution for Business Events

AR try-on clothes uses body recognition technology and artificial intelligence (AI) to help users virtually try on outfits in real-time. The system analyzes body shape, automatically adjusts sizes, and displays the outfit to fit perfectly.

Cre: zero10.ar

II. Case Study On Applying AR Try-on

1. YODY – Trying on Clothes Has Never Been This Fun with AR Screen

Recently, Yody collaborated with Marvy to launch a super engaging AR Screen Try-On activity. Users simply stood in front of the screen to try on upcoming shirt designs, gesturing with their hands to change colors and experience the look.The AR screen was placed in front of Yody's stores to attract passersby as well as customers visiting the store. Participants could experience various shirt styles just by raising their hands to change them.

2. UNIQLO – Applying AR Fitting Room at an Experience Event

UNIQLO organized a series of events introducing its new collection at major shopping centers in Asia. Instead of static display booths, they integrated AR Smart Mirrors (AR Screen try-on) in the central area of the event so attendees could try on clothes using virtual reality technology.

Image: Uniqlo Magic Mirror at the San Francisco store

Results Achieved:

• Tripled the time customers spent at the booth compared to areas without AR interaction.
• 80% of experiencing customers took photos and posted stories, including the event hashtag → strong social media spread.
• Voucher conversion rate to actual orders reached 27%.
• Customers had higher brand and collection recall thanks to the "touch - see - share" experience.

3. Gucci – AR Shoe Try-On on the App

• Application: Users use their phone camera to try on Gucci sneakers virtually on their own feet via AR.
• Integration: Directly within the Gucci app & Snapchat.
• Result: Increased conversion rates as users experienced trying on before buying.

Image: Kivisense

I Read more: AR Photo Booth - A Breakthrough Solution for Business Events

III. Why Businesses Should Invest in AR Screen Try-On Clothes Now

1. Gen Z Customers are Stimulated by Novelty

Gen Z customers are often attracted to new and creative experiences, especially in marketing campaigns. Constant uniqueness and innovation make them feel excited and eager to explore unprecedented products or services. And in Marketing, attention will be an additional factor for stimulating shopping demand.

2. Elevating Brand Imprint

One of the outstanding strengths of the AR try-on clothes solution via AR screen is its comprehensive customization according to each brand.

The software interface is customized according to the brand's identity: from the main colors, fonts, logo, to the AR effect animations and screen background.

Brands can directly integrate their latest collections or upcoming designs into the AR try-on software. When users try on virtual outfits on the screen, they will feel like they are stepping into a digital fitting room exclusively for that brand – creating a sense of exclusivity, uniqueness, and high personal ownership. This is a way to spread the brand image "naturally but powerfully," contributing to increased reach, attracting new customers, and enhancing brand reputation in the eyes of modern consumers – especially Gen Z and Millennials.

3. Unique Experience – Creating Natural Virality

Customers will be excited to take photos and videos with the virtual fitting mirror, then share them on social media – contributing to the natural spread of the brand.

4. Easy Integration of Promotions – Buy Directly on Screen

Connect the AR screen with the POS system or minigames offering vouchers → convert customers right at the touchpoint.

IV. What You Need to Prepare for Your Event to Effectively Implement AR Try-On Clothes

1. Hardware: Prepare the AR Screen: Easy to deploy, easy to assemble – no effort required:

Marvy supports both options:

• Business provides equipment: Marvy will coordinate directly with your technical team to integrate the software quickly and accurately.

Full rental from Marvy: Includes software, hardware, and a technical team for setup at the event. You only need to provide the time and location – Marvy takes care of the rest!

2. Software: "All-in-One" Software for Every Interactive Technology Event

With the motto "One App Fits All," Marvy's AR Booth software is optimally designed for all types of events – a fast user recognition system that smoothly processes AR effects in real-time. In particular, the software is multi-platform compatible – from LED screens, webcams, laptops, iPads to smartphones, providing maximum flexibility in deployment. Each campaign can have its content customized according to the brand's unique style, ensuring a personalized experience and leaving a strong impression on users.

a) UI/UX:

• Modern, user-friendly interface: Anyone – from adults to children, from Gen Z to middle-aged customers – can easily operate it from the first use.
• Visually intuitive display on the AR screen: Minimalist design but with a strong visual impact, ensuring visitors are attracted at first glance.
• Personalized according to the brand: Each project can have a unique UI design, based on the brand's colors, style, and identity.

b) AR Booth Layout & Dimensions (Refer to standard model)

AR Booth Technical Specifications (event standard):

• Height: 1.8686m
• Width: 0.7284m
• Interactive screen: 55 inches, Full HD or 4K resolution
• Integrated AR camera: Real-time person recognition, near-zero latency
• Multi-device compatibility: Computers, iPads, phones, webcams, LED screens, etc.
• Booth design: Branding printed according to the brand identity, easy to assemble, easy to transport

V. Contact Us for Consultation and Immediate AR Try-On Clothes Implementation

AR try-on clothes technology on AR Screen not only helps customers have a novel shopping experience but also helps businesses increase interaction, attract customers, and optimize sales strategies. In the context of increasingly popular AR, this is a pioneering solution to help brands stand out and create an impression in the hearts of consumers.

Contact Marvy immediately to apply this unique Marketing method to your business event to not miss this trend!

I Read more: AR Photo Booth - A Breakthrough Solution for Business Events

Contact Us for Consultation

Email: info@marvyco.com

 (+84) 962 421 517 | (+84) 913 639 677