AR Filter Facebook and Instagram only for B Ray Rapper

Idea & Concept

On the occasion of B Ray's release of the MV "Don't Believe Her", Marvy Co, has designed an AR Filter specifically for B Ray and dedicated to his fans who have strong personalities like their idols.

The filter is inspired by the strong leopard image associated with B Ray sympoys

AR Filter

- AR Filter is the most popular and widely available form of AR on social networks. AR Filters are effects that use computer-generated image simulation technology to overlay real images displayed through the camera.

- Through this Facebook filter, B Ray can bring the image closer to his audience. At the same time, improve the effectiveness of advertising on Social media.

3D modelling 

Team Design Marvy Co. has 3D graphics of a leopard  face with impressive lightning flash effect, on AR Filter Instagram platform. The 3D model's open and blinking expression brings out the filter's vibrancy.

AR Development

- The programming team of Marvy Co., understands how to optimize quality for each product, whether 2D or 3D, when using AR Filter Instagram or Facebook. In this project it is important to ensure that the integration will create AR products that meet the requirements of taste, performance and user experience.

- Through face tracking, the user opens the Filter with the camera and then interacts by opening his mouth, winking, the face will be turned into an extremely cool jaguar face, on the music background is the song Boy My Con by Rapper B Ray.