"Blow Out the Candles" AR Filter: A Special Gift from PNJ for Their 36th Anniversary

Idea:

The filter's core concept was to recreate a two-tiered birthday cake with shimmering candles, combined with the familiar action of "blowing," creating a lively and highly interactive experience. The filter was designed so users could easily capture this special moment and share their birthday wishes with PNJ.

User Experience:

The experience was designed to be simple and intuitive:

1. Access the Filter: Users scan a QR code to access the filter.
2. Start Playing: Tap the record button to begin the "blowing out the candles" experience.
3. Blow Out the Candles: Perform a "blowing" motion towards the screen to trigger the candle-extinguishing effect and reveal PNJ's 36th birthday greeting.
4. Capture the Moment: Record a video or take a photo of the candle-blowing moment along with the birthday wishes for PNJ.

Eye-catching design combined with a unique interactive experience created an engaging activity for everyone.

AR Filter Design & Development:

Marvy focused on creating an impressive and user-friendly AR filter with key highlights:

• Intuitive Design: Using a vibrant blue background, combined with a meticulously designed two-tiered birthday cake, creating a warm and joyful feeling.
• Realistic Candle-Blowing Effect: Recreating the candle-blowing effect realistically and vividly, providing a highly interactive experience for users.
• Performance Optimization: Ensuring the filter runs smoothly on various mobile devices, providing the best possible user experience.
• Brand Recognition: Subtly integrating PNJ's logo and brand colors, enhancing brand visibility.

Technical Support & Operation:

Marvy also handled technical support and operation, ensuring the filter's stable performance throughout the campaign and promptly resolving any issues.

Results and Value Delivered:

The "PNJ 36th Birthday Blow Out the Candles" AR filter was well-received and enjoyed by a large number of PNJ customers and staff, creating a memorable birthday celebration. The filter helped PNJ enhance customer engagement, strengthen relationships, and spread a message of gratitude to the community. Marvy is proud to have contributed to the success of this special event, reaffirming our expertise in designing and developing creative and effective AR solutions for brands.