"Fun Summer, Grow Taller, Win Awesome Prizes": PediaSure Creates a Dynamic and Memorable Summer with an AR Filter by Marvy

Idea & Concept

The campaign was built on the concept of blending augmented reality experiences with exciting travel destinations, encouraging children to "conquer" new lands from the comfort of their homes. The AR filter acted as a bridge, bringing vibrant scenes to life and sparking children's imaginations.

User Experience:

Participating was simple for mothers and children, in just three steps:

1. Open the AR Filter: Access the provided link and open the "Grow Taller Summer" AR filter.
2. Choose a Background and Capture: Select a favorite background and take a photo or record a video with your child.
3. Share on Social Media: Post the photo or video publicly on your personal page with the hashtag #PediaSureGrowTallerSummer.

Experiencing the filter is easy with eye-catching backgrounds.

AR Filter Development:

Marvy focused on creating an engaging and user-friendly AR experience with these highlights:

• Diverse Backgrounds: Providing a rich variety of backgrounds, from snowy mountain peaks and deep seas to vast skies and wild savannas, allowing children to freely choose and "embark on adventures."
• Intuitive Interaction: The filter was designed for natural interaction between children and the effects and backgrounds, creating fun and memorable moments.
• Vivid Effects: Using vibrant graphics and sound effects to enhance the augmented reality experience for users.
• Brand Recognition: Subtly integrating the PediaSure logo and imagery, ensuring aesthetic appeal and brand visibility.
• Performance Optimization: Ensuring the filter runs smoothly on various mobile devices, delivering the best possible user experience.

The program attracted many young participants.

Technical Support & Operation:

Marvy also handled technical support and operation, ensuring the filter's stable performance throughout the campaign and promptly addressing any issues.

Results and Value Delivered:

The "Fun Summer, Grow Taller, Win Awesome Prizes" campaign attracted a large number of participating mothers and children, creating a beneficial and enjoyable summer playground. The AR filter became an effective tool, helping PediaSure interact more closely with its customers while promoting the importance of nutrition and exercise for children's height development. Marvy is proud to have contributed to the campaign's success, reaffirming our expertise in developing creative and effective AR solutions for brands.