"Fortune Telling for the Year of the Dragon": Meta Spreads Lunar New Year Cheer with an AR Filter by Marvy

Idea:

The core concept of the filter was to offer a simple yet captivating game, allowing users to "predict" their fortune for the new year by interacting with lucky symbols. Translating the filter into multiple languages demonstrated a desire to spread the Lunar New Year spirit to Meta's global user community.

User Experience:

The experience was designed to be intuitive and easy for everyone to participate:

1. Access the Filter: Users access the provided filter link (the original text doesn't include a specific link, which should be added if available).
2. Start Playing: Press and hold the record button to activate the filter.
3. Predict Your Fortune: Tilt your head left or right to "catch" lucky symbols and receive a fortune prediction for the new year.

AR Filter Development:

Marvy focused on creating a unique and engaging AR filter with key features:

• Simple and Fun Gameplay: The head-tilting interaction mechanism is intuitive and easy to understand, suitable for all ages.
• Eye-Catching Visuals and Effects: Using visuals and graphic effects imbued with the spirit of the Lunar New Year, creating a joyful and exciting atmosphere.
• Diverse Lucky Symbols: Providing various symbols with auspicious meanings in East Asian culture, increasing user curiosity and exploration.
• Localization: Translating the filter content into English, Korean, Chinese, and Indonesian, reaching users across multiple countries and territories.
• Performance Optimization: Ensuring the filter runs smoothly on various mobile devices and network speeds.

Enjoy a fun New Year 'prediction' filter with multiple language options.

Technical Support & Operation:

Marvy also handled technical support and operation, ensuring the filter's stable performance throughout the campaign and promptly resolving any issues.

Results and Value Delivered:

The "Fortune Telling for the Year of the Dragon" AR filter was well-received by the Meta user community, helping spread Lunar New Year cheer and create fun and memorable moments. Localizing the filter allowed Meta to reach a large global audience, demonstrating a respect for different cultures. Marvy is proud to have contributed to the campaign's success, reaffirming our expertise in developing creative and effective AR solutions on the Meta platform.