Comfort AR Giftbox

Idea & concept 

Based on Comfort's request, the main aim is to attract consumers to not only experience the magic from Comfort's box but also to introduce the new product of the brand. Marvy team and our agency party had conceptualized Comfort's idea and made it more compelling, bringing consumers excitement and intriguement when they experience it. 

 Visual Design & Motion graphic

Marvy’s design team has meticulously graphed the Comfort's model with vividness, paid attention to every design and colour to make sure it totally imitates the real product. The details on the box had been reproduced by our art team to achieve the desired design on every bottle. The simulated images of the products appear immediately after scanning. The users can read more information about the product with only one click. 

2D Asset is professionally optimized to ensure performance when used in realtime application, especially on the web platform, where minimization of storage capacity is required. This is an important step, as any minor deflect in the pre-production process can greatly affect the performance. 

Features that Marvy had designed: 

- Image tracking technology on web platforms.

- Insert promotion video. 

- Tap the screen to see fabric details. 

- Click in the image to discover the scent information of each product.

- Flying flowers effect. 

AR Development

Marvy used WebAR for developing, guaranteeing easy access for the users anytime, anywhere and with unlimited number of devices. We focus on exploiting easy accessibility, consumers can experience the technology easily at home without any technical difficulty. 

With the experience of Marvy Co technical artists, the project has met the difficult requirements that Comfort proposed, from the visually appealing AR product that carries important information regarding promotions, product introduction, to utilize the effects. Most importantly, the product can still perform with great quality in web platforms.