EXPERIENCE THE AR GAME "CATCH EKOIN RAIN, FORM A TEAM, WIN AWESOME PRIZES" WITH HEINEKEN

Campaign results 

The AR game "eKoin Arena" was deployed on the website platform and has achieved incredibly impressive numbers, including:

• 25,000 participating users
• 700,000 gameplay sessions completed

Furthermore, the AR game was extensively shared and promoted on Facebook through posts by Key Opinion Leaders (KOLs) and fans. These posts garnered a series of interactions and comments from the community.

Key message 

Heineken aims to provide customers with a unique technological experience and an exciting encounter with the impressive "eKoin Super Rain," accompanied by innovative gameplay. This is why Marvy Co. developed and created the AR technology, specifically AR World Tracking in this game. Beyond showcasing the brand's cutting-edge technological stance, the AR game "Super Rain eKoin" has left a profound impression on users

User Experience 

The gameplay is designed with simplicity by utilizing AR World Tracking technology, where players simply need to point their phones into space and catch eKoin coins falling from the clouds. Despite its straightforward mechanics, the gameplay requires players' skill and observation to catch the coins in Heineken beer cans.

Two gameplay modes

Notably, the game is programmed with two gameplay modes to offer diversity in the user experience:

• Gentle Rain mode designed for single players.
• Super Rain mode tailored for group play.

Participation steps are as straightforward as follows:

For the single-player mode:

• Locate the eKoin cloud cluster and hunt for eKoin within 15 seconds.
• Accumulate eKoin, exchange for top-notch rewards!

For the group play mode:

• Select the "Super Rain" mode and create a room using eKoin at: https://bit.ly/HeinekenSilver_eKoin2023.
• Invite teammates to scan the QR code to join the group.
• Collaborate with teammates to locate the eKoin cloud cluster and hunt for eKoin within 15 seconds.
• Accumulate a substantial amount of virtual eKoin and exchange for top-tier rewards!!!

AR Game Development

Utilizing AR World Tracking technology: After scanning the QR code, players simply need to shake their phones to activate the motion sensor, move the phone around, and search to catch eKoin.

• Highlighted mechanisms:
• Gyroscope Mobile Device: This feature enables players to easily pinpoint targets and aim more accurately. It also helps control the phone's jerkiness and shaking, enhancing the overall user experience in the game.
• Cooldown: This mechanism ensures fairness by preventing users from continuously collecting too many eKoin at once.
• Multi-Player: This mechanism allows players to engage in the game together from anywhere, fostering connectivity and enhancing players' interest in the game.

CMS Development

Marvy has programmed a CMS (Content Management System) to help Heineken track and manage crucial game data, including:

• User login management
• Recording of new users
• Recording of users through invitation codes
• Recording of gameplay sessions
• User leaderboard management
• Management of the number and history of voucher sends
• Game play history management
• Statistics of important metrics from the game
• Management of question content

Conclusion

The standout feature of this game is undoubtedly the application of AR World Tracking technology. This modern technology has been creatively employed to deeply connect the brand with users and significantly enhance the effectiveness of inspirational messages for users.

True to its name, "ĐÓN SIÊU MƯA EKOIN, LẬP TEAM RINH QUÀ ĐỈNH" the campaign goes beyond mere advertising; it offers a game for users to experience, connect with friends, and establish a strong link with the Heineken brand. Contact Marvy Co. today to receive consultation on technologies that align with your company's brand.