With the aim of enhancing the awareness of breastfeeding mothers in providing nutritional supplements for young children through fresh milk, Dutch Lady implemented the AR Filter "Real Milk Challenge" on Facebook in the past August.
In this collaboration, Marvy supported Dutch Lady in implementing AR 360 technology featuring nutrient-rich bubbles symbolizing the beneficial nutrients present in Dutch Lady's milk products. Additionally, harmful candy bubbles were introduced in the filter, and players would instantly lose if they collected these bubbles. The game provided an unprecedented and enjoyable experience for players as they had to collect the right nutrient bubbles and avoid harmful candy bubbles to win the game.
Marvy ensures accuracy and consistency in content, while also guaranteeing the visual appeal of the images.
In the Dutch Lady Real Milk Challenge campaign of 2023, AR 360 stands out as a highlight among the campaign activities. This modern technology has been creatively applied to establish a profound connection between the Dutch Lady brand and users. Additionally, it has enhanced the awareness of breastfeeding mothers regarding the nutrients present in a box of Dutch Lady.
The AR filter is not only a mere advertising tool but also a showcase of creativity and a demonstration of a brand's technological prowess. Contact Marvy Co. today for advice on technologies that align with your company's brand.
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.