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  • BS Group - LAZADA
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Lazvenger AR Photobooth - Lazada Year End Party 2020

Applying innovative AR technology by bringing a scene of the Avenger universe into the photography backdrop, Lazada has successfully rocked the Year End Party and turned his staff into superheroes!

The party taking place at Landmark 81 is extremely spectacular with a Lazvenger stage and backdrop, party attendees only need to scan QR and pose with colorful planets in the universe.Ending the year of 2020 successfully, Lazdada became one of the first companies to apply modern AR technology to organize monumental internal events for employees.

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Scope of Work

  • - Concept Design
  • - UI UX Design
  • - 3D Modeling and Animation
  • - AR Development
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Types of AR used

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AR Event

 

Idea & Concept

Inspired by the Marvel series , Marvy Co brings an entire universe into the user's phone screen for Lazada's year-end party. Especially with AR Filter Facebook theme Lazvenger users can save the experience through taking photos and recording videos at the event.

 

3D Modelling and Animation

Team Design Marvy Co. has beautiful 3D planets, asteroids, and meteors, built on the AR Web platform to ensure vivid image quality but still reach optimal performance.

Using the VFX effect to create galaxy light and dust as highlights for the whole concept.

 

AR Developing

Marvy team uses AR Image Target to deliver content.

- AR Image Target is a standout piece in Augmented Reality, the AR format that brings to life every Publication.

- AR Image Target can integrate into corporate publications such as: background, business cards, packages, magazines, posters, banners, flyers, leaflets ... to implement strategies and campaigns depending on the purpose of the business. .

Using WebAR for programming, suitable for all mobile devices interacting with background. Optimized programming quality for 3D models, ensuring images and sound are conveyed as sharp and clear as possible.

 

Feature

Users do not need to download any App to experience, just scan the QR code on the AR card with the smartphone's camera, click on the link to the website and view the displayed AR content.

 

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Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.