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Try on New Year's Ao Dai with AR Filter Meta 2023

In the campaign to welcome Tet 2023, Meta has launched a set of 3 attractive AR filters, in which the immersive AR filter “Ao Dai Tet” allows users to try on Vietnamese Ao Dai by selecting the UI buttons integrated in the filter.


Scope of Work

  • - Concept Design
  • - 2D Design
  • - AR Development

Types of AR used

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AR Face Filter


Idea & Concept

After 2 AR Game Filters were deployed with the Octokit platform, with ideas from Tet items such as 12 zodiac animals, 3 gods Phuc - Loc - Tho, banh chung, and watermelon, ... Meta wishes to deploy AR filter for allowing users to "try on" Vietnamese Ao Dai models with AR Face Filter technology.

Responding to that desire, Marvy came up with the idea of ​​launching an "immersive" filter, with 8 elegant Ao Dai models, combined with the background of Vietnam's scenic spots.



To use AR filter Ao Dai Tet, users only need to perform 3 simple steps:

1. Access filter
2. Choose your favorite ao dai
3. Take a photo or record a video

Marvy has programmed the Ui buttons, users only need to touch the Ui button to be able to change the Ao Dai and the background. In addition, to trigger the "falling flower" effect, users only need to perform the "open mouth" action, which is a feature programmed with AR mouth tracking.


Media effect

AR filter is posted on the official fan page of Yeah1 TV, one of the production units of entertainment programs for youngsters in Vietnam. After only 1 week of launch, Yeah1 TV's article has reached 23k likes and 39.6k uses, creating a fever on social networks.


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Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.

Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.

For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.