Try on New Year's Ao Dai with AR Filter Meta 2023

Idea & Concept

After 2 AR Game Filters were deployed with the Octokit platform, with ideas from Tet items such as 12 zodiac animals, 3 gods Phuc - Loc - Tho, banh chung, and watermelon, ... Meta wishes to deploy AR filter for allowing users to "try on" Vietnamese Ao Dai models with AR Face Filter technology.

Responding to that desire, Marvy came up with the idea of ​​launching an "immersive" filter, with 8 elegant Ao Dai models, combined with the background of Vietnam's scenic spots.

Gameplay

To use AR filter Ao Dai Tet, users only need to perform 3 simple steps:

1. Access filter
2. Choose your favorite ao dai
3. Take a photo or record a video

Marvy has programmed the Ui buttons, users only need to touch the Ui button to be able to change the Ao Dai and the background. In addition, to trigger the "falling flower" effect, users only need to perform the "open mouth" action, which is a feature programmed with AR mouth tracking.

Media effect

AR filter is posted on the official fan page of Yeah1 TV, one of the production units of entertainment programs for youngsters in Vietnam. After only 1 week of launch, Yeah1 TV's article has reached 23k likes and 39.6k uses, creating a fever on social networks.

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