Have you ever searched for interesting technologies to implement marketing projects for your brand? Or have you ever seen an impressive AR product, or an attractive Filter on social networks, and wanted your brand to deploy such a great campaign? But then you dismiss these ideas for a variety of difficulties. And the biggest reason is the complexity of the deployment steps.
But, how much complicated it is?
To deploy an AR Filter product, brands usually have to prepare a plan from 6 months to 1 year before. First, the ideas will be released, and then it goes through the process of evaluating and adding. After that, Brands will look to the Agency for advice on how to do it. Agencies will edit the idea to match the theme and goals of the campaign, and of course, it will be different from the original. Then, these ideas will be transmitted by the Agency to AR Production House - which will implement the product. And, beautiful designs and unique assets were born. This process takes about 4-5 weeks to complete and produce the final design. The time to complete an AR Filter, including the time to receive feedback and perfect the final product, takes 2 - 6 weeks.
When uploading a Filter to a social network, we need to follow the platform's terms and conditions. To ensure that the Filters do not contain negative items or do not comply with the law in general. Each platform will have a team who works to check AR Filters. This process takes 2 - 5 days.
Therefore, to launch an AR Filter, brands usually take a few months to a year and a half. This is absolutely not a short period of time and is extremely unfavorable for brands that need to deploy projects on special occasions such as holidays, anniversaries, and peak shopping seasons, ... Moreover, spreading the project into many implementation steps also makes it difficult for businesses to control the final cost.
OCTOKIT solves all these problems for Brands!
With experience in working with more than 200 businesses and brands, Marvy Co. has launched Octokit - the first platform in Vietnam that provides 1000+ templates such as AR Filter, Mini game, AR Body Tracking Game and allows businesses to deploy AR Filter with the most optimal time and cost.
With Octokit, brands only need to take 3 very simple steps to deploy a marketing campaign applied AR Filter:
- Choose template:
With more than 300 AR Filter templates at octokit.co, brands only need to choose a template that is suitable for the campaign's theme according to the following criteria: content, type, and animation.
About content, each AR Filter template at octokit.co has a completely separate script, with different topics. Therefore, each template has its own nuance and the gameplay is also different.
About type, Octokit currently has 2 main types of AR Face Filter, which are AR Interactive Filter and AR Game Filter.
AR Interactive Filter allows users to take photos and videos with interesting effects. In particular, this is the type of Filter that is extremely popular with fashion and cosmetic brands when implementing Try-on Filters.
With AR Game Filter, users can both record videos and play interesting games. In particular, each AR Game Filter at Octokit is packed with interesting marketing ideas and can be adapted to any commercial and service industry. Brands can use Game Filter for loyalty points and vouchers to attract customers to participate.
- Submit design:
Next, brands need to provide the design according to the theme of the campaign, Octokit will replace the template to create the most personal Filter for the business. In addition, brands need to ensure providing enough elements in the Filter template and that these elements comply with the terms of the platform.
- Launch campaign:
After completing the AR Filter, Octokit will start uploading the Filter to the platform for approval. This process takes 3-4 days. Once the AR Filter was approved, the brand was able to deploy it immediately.
Not only does shortening the implementation time, but Octokit also helps brands streamline the production process and simplify the process of ideation. Besides, with Octokit's AR Filter templates, brands can also have a more intuitive view of the final product as well as minimize the risks of ideation, or not knowing the technology or requirements of the platform.