With the development of e-commerce on mobile devices, fashion items such as hats with AR Technology allow visitors to explore products through mobile or in-app searches. Visit an e-commerce website, find out what a product looks like in real life, and then make easy purchases wherever they are. Along with that, AR technology also eliminates key gaps that could hinder a purchase, such as going to a store or not finding a product of the right size or color in a retail location.
1. Use AR Try On Filter to use hats on social media
Have you ever launched Instagram or Facebook Stories and noticed new AR Filters allowing you to test products directly through your apps? Now brands are turning to this technology.
AR Filter from Gucci
Facebook and Instagram, are actively taking steps to provide more platforms to use this technology. For example, in late 2019, Facebook offered AR Filter ads on Facebook Ads. These ads allow users to try out products in their Facebook Stories and News Feed. Take advantage of social media product-focused AR filters that provide mobile AR preview perks without relying on shoppers to actually visit an e-commerce website.
When social media users click on a friend's Story or Newfeed, they may notice a Story with an AR product in it, or explore and preview the AR Filter they can experience. These kinds of experiences are much more natural than seeing an influencer post about an outfit or make-up, visit an e-commerce website, and then do additional research to see if that is. Is it the right color or not.
With social media users actively engaged with paid beauty ads, brands that can take advantage of AR on Facebook and Instagram will be able to reach social-friendly audiences on universal platforms. and allow them to try out new products.
This strategy is used by Dior, which leverages AR to highlight products on social media, allowing users to try out looks from the Fall / Winter fashion line on their Instagram Stories camera. Try it out here
AR Filter from Dior
2. Using AR technology on the Website
Product preview and trial version on websites via laptop webcam, with this strategy, mobile e-commerce website visitors can find products they are interested in, turn on the device image when pressing the AR preview button and then viewing the product. Some e-commerce platforms also allow potential customers to see what an accessory like glasses would look like on their face. If customers like what they see in the AR preview, they can click Shop now / Buy now to make a purchase without ever visiting the store.
This strategy was adopted by the Tenth Street Hats. Shoppers can "try out" about 32 hats, which has helped Tenth Street Hats increase conversion rates and average order value for shoppers who interact with the AR tool.
20.75% of visitors to its website have been engaged with AR tools since it was added last September. Plus, retailer traffic has increased significantly - from nearly 52,000 visits per month in June 2018 to more than 125,000 in June 2019, according to web measurement firm SimilarWeb Ltd., That is an increase of 142% over the same period last year. (According to digitalcommerce360.com)
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3. Using AR technology on the App
Similar to the trial of glasses on the website, but it will be more effective for e-commerce sites with their own App such as Amazon, Alibaba, Shopee, Lazada, Tiki, ... hundreds of items from different brands can be applied AR Try On.
Gucci is the brand that has provided virtual AR testing in its app: using the front-facing camera on your smartphone, you can see what you look like with hats, eyeglasses, masks and colors lipstick by Gucci. You can also use the camera on the back of your phone to place items from your Gucci furniture collection in your home.
4. The significance of AR's success for retailers
While the growth of AR shows how businesses are using new technology to benefit the customer journey, the effectiveness of AR and other retail technologies shows that customers are increasingly looking for Earn a personalized, digital shopping experience and reduce your reach with customers.
While AR Filter TRY ON on social media are still in a nascent stage, platforms like Facebook / Instagram have identified the types of retailers that can thrive with these tools. For example, AR features allowing users to preview products via social media could be a game changer in the world of fashion and beauty. In 2018, the industry saw a 164% increase in social media revenue from paid promotions.
More and more people are using mobile e-commerce stores and online social platforms to find, test, and ultimately buy products. Even if you have a physical store, you'll need to adopt highly digital tactics to ensure that you're getting brand awareness from people online along with people in your neighborhood. of you.