The following article will help you better understand two AR building platforms and compare how these platforms are suitable in applying AR to your business.
What is Spark AR Studio?
Spark AR is a Facebook studio tool that allows users to create AR effects for mobile devices. First launched in 2017, Facebook is continuing to add features to its platform, most recently adding analytics tools to Instagram and Facebook campaigns.
Compatible with Mac and Windows operating systems, Facebook's AR creation platform is comparable to tools like Sketch or Photoshop for AR creation.
What can be done with Spark AR Studio?
Spark AR Studio lets you create your own AR effects for mobile devices using a suite of tools - from stickers to animations. Furthermore, you don't need to be a technical expert to be able to use it. It allows you to:
• Create your own AR effects, no technical background required
• Insert your own 3D files and sounds
• Build AR without code
With a wide range of features and tutorials on how to create it, it's a good tool for professional creators (such as studio agencies like Marvyco), as well as individual users.
Spark AR allows you to insert your own 3D objects into a project, change their properties, and add interactivity, logic, and animation. However, if you don't have your own 3D models, Spark AR also offers a wide range of 3D objects available in the AR library.
What is Google Play Services for AR?
Google Play Services for AR is a software development kit developed by Google that allows building augmented reality applications for devices using the Android platform. This toolkit was formerly known as ARCore.
Google Play Services for AR has been integrated into countless Android devices around the world.
How is the Google Play Services for AR app?
Google Play Services for AR is performing 3 main tasks:
- Allows the phone to understand and track the location of the mobile device as it moves
- Build environmental awareness, allowing your phone to detect the size and position of flat horizontal surfaces like the ground or furniture
- Estimate the average light in the surrounding area
Together these capabilities allow Google Play Services for AR to build its own understanding of the world around it. As a result, users can place objects, annotations, or other information in an integrated way that blends seamlessly with the real world.
The biggest difference between the two platforms Spark AR Studio and Google Play Services for AR
Spark AR Studio is a tool to bring AR technology to Instagram / Facebook social networking platform, with Spark AR Studio, you don't need to know too much about programming but can still can create and admire AR technology with images and interesting effects.
Spark AR Studio also integrates rich effects shared from the AR building community around the world, which can be applied to interactive images and games, photo and video experiences.
Products from Spark AR Studio are popularly used for online events on social networks, including Facebook and Instagram, when businesses and brands want to go viral by creating their own ARs such as AR Filter Face , AR Game,... for their special marketing campaigns.
Google Play Services for AR brings AR technology to devices using the Android platform, requires you to know how to program AR code and is used for programming on applications (apps).
Why choose a reputable agency specializing in AR to complete the project for you instead of doing it yourself?
1. Conceptualize, produce and manage AR marketing campaigns
An agency specializing in AR will effectively support you in ideating and consulting for an effective AR project as well as attracting customers to your AR project.
In addition, the production stage will also be taken care of by the AR agency, you don't need to rush to find employee for programming AR technology, as well as effectively manage AR marketing campaigns later, AR agency will do it for you.
2. Efficiency
A professional AR agency team will certainly have experience in fulfilling the requirements given by customers. They will coordinate, support and work together to create the best results.
AR agencies often have in-depth experience in the field of AR in today's market, even in the global market, which can give you new directions for your project, increase efficiency and bring your brand to life. your close to the customer.
3. Save time on AR project implementation
Your business will need to prepare many things to do an AR project on its own, from looking for personnel, professional training, finding the right AR design platform and tools.
For an agency specializing in AR, they already have the necessary resources in terms of human resources and expertise, from employee, partnerships, to ideation, content production, operation experience. Run, track and evaluate the effectiveness of your AR marketing campaigns.
Thanks to the available resources and experience, hiring an agency specializing in AR will save you time in implementing marketing campaigns, thereby implementing marketing plans quickly and effectively.
