Are you planning a marketing campaign in Vietnam that involves gamification? Understanding the legal landscape, especially concerning game licenses, is crucial. This guide provides clarity on game licenses G2, G3, and G4, helping marketing managers, brand strategists, and agencies navigate these requirements confidently.
What are Game Licenses G2, G3, and G4?
In Vietnam, game licenses are categorized to regulate the online game industry. These licenses ensure that games comply with local regulations and standards. Here’s a breakdown:
- G2 License: This license applies to companies that provide online game services, where players typically log in, create accounts, and their progress is stored. This is for games that operate as a service, managing user data and game environments.
- G3 License: Often associated with games that involve social interaction or communities, but can also refer to specific types of game content or operation that require additional oversight.
- G4 License: Similar to G3, this covers another category of online games needing specific compliance, often related to the game's content or how it's delivered and managed.
Key takeaway: These licenses are necessary when your company is operating a game service, managing user accounts, storing game data, and providing an ongoing game environment.
Who Needs a Game License?
The requirement for a game license hinges on whether your company is operating a game service. Specifically, you need a license if your company:
- Your game can generate revenue throught user's action in the game, like micro-transactions.
- Manages the game environment and user interactions.
This typically applies to game publishers and operators who host and manage online game platforms.
Who Doesn't Need a Game License?
It's equally important to know when a game license isn't required. You generally do not need a game license if your company:
- Specializes in outsourcing software development or creates mini-games under client orders but does not operate or manage the games.
- Uses mini-games for promotional purposes that do not operate continuously or generate revenue directly from gameplay.
Marvy Co. and Octokit: License-Free Gamification
At Marvy Co., we understand the nuances of these regulations. Our mini-games and those created via our Octokit platform are designed with promotional campaigns in mind. These games typically:
- Are used for short-term promotional events.
- Do not generate direct revenue from gameplay.
- Do not have micro-transactions
Therefore, these activities generally do not require a G2 game license. Instead, these promotional games fall under the jurisdiction of trade promotions, requiring notification to the Ministry of Industry and Trade. For more example: here.
Important Legal Clarification
We understand the importance of legal compliance. Marvy Co. has consulted with legal experts to ensure that our services and the games created through Octokit meet all regulatory requirements. This means that brands and agencies can confidently run gamified marketing campaigns without worrying about inadvertently violating game licensing laws.
Our collaboration with legal professionals ensures that:
- All our advice is legally sound and up-to-date.
- Our clients receive reliable guidance tailored to their specific campaign needs.
Marvy Co.: Your Partner in Compliant Gamification
Navigating Vietnam's legal landscape can be daunting. Marvy Co. is here to help. We offer:
- Expertise in creating engaging, compliant gamified marketing campaigns.
- Guidance on legal requirements for promotional activities.
- Connection to legal experts for personalized advice.
Don't let legal uncertainties hold back your marketing innovation. Contact Marvy Co. today to explore how we can help you create impactful and compliant gamified experiences.
Contact Us
- Email: info@marvyco.com
- Phone: +84913639677
- Website: https://marvyco.com
