Recently, Vietnam Technological and Commercial Joint Stock Bank, Techcombank, has officially launched Techcombank Inspire - a financial brand exclusively for Gen Z. With the brand ambassador, Miss Grand 2021 Nguyen Thuc Thuy Tien, the most popular celebrity among Gen Z community, Techcombank Inspire also deploys many interesting marketing campaigns.
With the desire to bring interesting entertainment experiences combined with a subtle form of product promotion from Techcombank, Marvy Co. proposed a quiz game format with humorous questions about personality. Quiz game "Khám phá tính cách - Nhận nước hợp cạ" is part of the Generation Discovery Car campaign "Why not?"
Players only need to scan the QR code integrated on the standee at the event, then the phone will access the web game. After answering 10 questions about how to spend, shopping habits, and cumulative investment thinking, players will receive a result of their personality and suitable financial products and a part of coffee from Highlands.
The campaign successfully brought in:
Inspired by Techcombank's brand color, red, Marvy has designed an eye-catching and elegant game background with a youthful gradient red color. Besides, Marvy has chosen a cartoon style for the game details, creating an interesting combination between the luxury and class of the brand image, and the dynamism and loveliness of the target audience, Gen Z.
To optimize user experience, we have designed and programmed 2 versions: Mobile and PC
After scanning the QR code and accessing the web game, players only need to:
When the test results appear on the screen, players can "Save Image" or select "Next" to go to the section to receive free water from Highlands.
In the end, the players have two options:
The Web platform makes it easy for players to access the game right on their phone or PC without downloading any apps.
Marvy Co. is confident in providing a diverse and unique AR/ VR/ Game Ecosystem, by a team with great credibility, skills and experience. We consult and establish optimized AR/ VR/ Game/ Playable Ads solutions that flexibly applied to all brand Marketing strategies.
Beside AR/VR, outsourcing and designing Games (Mini Game, Large-scale Game...) is our expertise.
For many other outstanding benefits, contact Marvy Co. to deploy professional projects that match your image and brand goals.