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  • Khang Bui

AR Filter Implementation Ideas For Education

The explosion of AR technology has created exciting ways of experiencing and accelerated social development like never before, especially in the field of education..

Augmented reality (AR) application in teaching is a global trend. According to Forbes, in developed countries, currently, AR technology has achieved initial success with social science subjects and is continuing to develop with STEM (science, technology, engineering, and mathematics).

 

I. Outstanding advantages of applying AR in teaching:

 

1. Providing knowledge in a new form:

 

A problem in teaching is that students often report that learning theory makes it difficult for them to understand lessons effectively. To solve this problem, many teaching organizations and schools have applied AR technology to teaching by using applications such as Human Anatomy Atlas 2021 — Human Anatomy Atlas 2021 — 3D modeling and simulation of male and female anatomy helps students and healthcare professionals understand how the human body works. Users can perform virtual dissections, watch animations, and explore muscle activity.

 

 

2. Convey knowledge more effectively:

 

Teaching with AR technology helps students have the opportunity to actively interact with the research objects, which is a two-way interaction and is more effective than traditional one-way learning (knowledge acquisition through reading theory). When combined with exercises that require teamwork, AR also provides children with many opportunities to learn how to communicate and collaborate with each other.

In addition, when content editing is required, curriculum writers do not need to revise the entire document by reprinting a mass stock of books and general learning resources. With AR, the addition of pedagogical materials can be done in just one day by programming additional animations, effects, backgrounds, images, etc.

 

3. Help students be exposed to technology early:

 

The explosion of AR technology has created exciting ways of experiencing and accelerating social progress like never before. Currently, although it is in its infancy and it takes time to catch up with the development of VR, AR technology has been making strong influences in many fields such as interior decoration, entertainment, medicine, fashion, etc. At this speed, we can clearly see that AR is one of the key technologies of the future. Exposing students to AR early on helps them plan their future self-development steps and not be left behind in a world that has been changed in lifestyle by the development of technology.

 

II. AR - Marketing methods in education:

 

Currently, educational institutions increasingly prefer digital marketing. For example, the coverage of paid advertising, social media post to increase interaction, or SEO articles introducing services posted by foreign language centers, and multimedia art schools, ... that are posted every day. Therefore, in order to stand out and reach many potential customers, companies need to have attractive marketing strategies. One of the effective marketing methods is AR Filter.

 

Why we should apply AR for marketing campaigns?

 

 

AR filter has long been a part of modern lifestyle, especially for Gen Z. Currently, many businesses in many industries have boldly invested in AR filter application marketing campaigns to collect new products. Young and dynamic potential customers. For education organizations, where customers are mainly students of many levels who are open-minded and love novelty, the application of AR filters when implementing marketing campaigns on social media is a revolution of brand image that attracts customers extremely effectively.

 

Besides, the application of AR filter is a pretty suitable choice for campaigns with medium budgets and needs to be deployed at a rather urgent time.

 

III. AR Filter templates are exclusive for education organizations: 

 

1. Test Your Knowledge:

 

 

How to play:

  • Step 1: Access the filter here.
  • Step 2: Hold the record button to start the game.
  • Step 3: Shake or nod to answer the questions.

Shake your head to select “NO” (disagree), or nod to select “YES” (agree). For each correct answer, the player is awarded 1 point, similarly, for the incorrect answer, the player is deducted 1 point.

 

Features:

  • AR face tracking - Track users' faces to display images.
  • Head movement tracking - Track the movements of users' heads to move the items.
  • Scoring
  • Human segmentation.

 

How to apply for marketing:

Method 1: Organize a contest with scores:

Step 1: Post the AR filter link on social media and invite customers to join the game.

Step 2: Ask players to share a screenshot of their score.

Step 3: Give a discount voucher for the courses to the winner.

 

Method 2: Organize a contest with the number of reactions of the post:

Step 1: Post the AR filter link on social media and invite customers to join the game.

Step 2: Ask players to comment on the business's post with a photo/video of playing game.

Step 3: Give the reference book to the player with the highest number of reactions.


 

2. Be ready for the IELTS test:

 

 

How to play:

  • Step 1: Access filter here.
  • Step 2: Hold record button to start game.
  • Step 3: Open mouth to "eat" the cake with right answer.

For each correct answer, the player will receive 1 point. And depending on the total score, the game will provide a greeting to boost the player's morale.

 

Features:

  • AR face tracking - Track users' faces to display images.
  • Mouth tracking - Track the movements of users' mouths.
  • Scoring
  • Human segmentation.

 

How to apply for marketing:

Method 1: Organize a contest with the number of reactions to the post:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask the player to share the screenshot of the score achieved on the wall and tag 3 friends.

Step 3: Give a discount voucher for the course to the player with the highest reaction.

 

Method 2: Hold a contest with the best writing:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask people to share photos and how to review them effectively.

Step 3: Give a course of 4 foreign language skills to the player whose review method is voted the most.


 

3. Funny Animal Test:

 

 

How to play:

  • Step 1: Access filter here.
  • Step 2: Hold record video to start the game.
  • Step 3: Answer the question.

 

Features:

  • AR face tracking - Track users' faces to display images.
  • Random result.
  • Human segmentation.

 

How to apply AR filter for marketing:

Method 1: Organize a contest with the number of reactions to the post:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask players to share the video answering the question on their wall and tag 3 friends.

Step 3: Give a voucher to buy the playbook with the highest reaction.

 

Method 2: Hold a contest with the best answer:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask the person sharing the video to answer the question.

Step 3: Give a course discount voucher to the player with the best answer.

 

4. Funny Math Quizzes

 

 

How to play:

  • Bước 1: Access filter here.
  • Step 2: Touch the screen to start the game.
  • Step 3: Raise your hand to choose the answer

 

Features:

  • AR face tracking - Track users' faces to display images.
  • AR hand tracking - Track users' hands to trigger effect.
  • Score.
  • Human segmentation.

 

How to apply AR filter to marketing:

Method 1: Organize a contest with the number of reactions to the post:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask the player to share the gaming video on their wall and tag 3 friends.

Step 3: Give small gifts to the player with the highest reaction.

 

Method 2: Hold a contest with the highest score in the shortest time:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask the person sharing the video to answer the question in the comment of the mini game's post.

Step 3: Give a course discount voucher to the player with the highest score in the shortest time.


 

5. Find the place suits you:

 

 

How to play:

  • Step 1: Access filter here.
  • Step 2: Tap on screen to start game.
  • Step 3: Tilt head to anwser the questions.

6 random results corresponding to the answers selected by the player will appear at the end of the game. Similarly, in this game, players will know the country that is suitable to study abroad.

 

Features:

  • AR face tracking - Track users' faces to display images.
  • Random result.
  • Human segmentation.

 

How to apply AR filter to marketing:

Method 1: Organize a contest with the number of reactions to the post:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask players to share gaming videos on their walls and share their dreams for the future.

Step 3: Give away the study abroad handbooks to the player with the highest reaction.

 

Method 2: Organize a contest with the number of reactions of comments:

Step 1: Post the AR filter link and invite customers to join the game.

Step 2: Ask the person to share the video/image of the game in the comment of the mini game's post.

Step 3: Give a course discount voucher to the player with the highest number of reactions.

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Khang Bui
Co-founder of Marvy Co.

I'm Khang, Co-founder of Marvy Co. Our company is one of the first and the biggest AR/VR developer in Vietnam. With years of experience in developing AR effects, I hope my knowledge can help agencies and brands understand more about AR and how to use it to boost your marketing campaigns.

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