Vie \ Eng


  • Khang Bui

AR Stage and How To Apply It

In this day and age, where entertainment is more important than ever, applying AR technology to music stages can be a unique selling point that sets performers apart and attracts new audiences..

 As technology continues to evolve, so does the way we experience music. One emerging technology that has the potential to revolutionize music performances is augmented reality (AR). AR combines the real world with virtual elements, creating a new dimension of visual experience that can enhance music performances. 

By applying AR to music stages, artists and festival organizers can create an immersive and engaging experience for their audience, while also providing greater accessibility and interactivity.


4 reasons to apply AR for music stages:


1. Enhance Visual Experience:

AR can add a new dimension to the music performance, allowing for a more immersive and engaging visual experience. With AR, performers can create stunning visual effects that complement their music, making the overall performance more entertaining for the audience.


2. Customizable Performances:

AR can be customized to fit any music genre or style. This means that performers can create a unique visual experience that fits their music and brand. For example, an EDM artist could use AR to create a high-energy, futuristic visual experience that matches their music.


3. Interactivity:

AR can enable greater interactivity between the performers and the audience. AR technology can be used to create virtual objects that react to the performer's movements or the audience's actions. This can create a more engaging and interactive experience for the audience.


4. Innovation:

Using AR on music stages can be a unique selling point for a performance or festival, allowing performers to stand out from the crowd and attract new audiences. By incorporating AR into their performances, artists and festival organizers can demonstrate their innovation and forward-thinking approach to music entertainment.


How to use AR Location-based for music stages


Using AR location-based technology can add an exciting new dimension to the performances of singers on stages. Here are a few ways that AR location-based technology can be used to enhance their performances:


1. Virtual Stage Decor:

With AR location-based technology, singers can create virtual stage decorations that are customized to the venue's location. For example, they can add virtual elements to the stage that reflect the culture or landmarks of the city they're performing in.


2. Immersive Backgrounds:

AR technology can be used to create immersive backgrounds that transport the audience to different locations. For example, a singer could use AR to create a virtual forest or beach as the backdrop for their performance.


3. Augmented Band Members:

AR location-based technology can be used to create virtual band members that appear on stage alongside the singer. This can add a new level of interactivity to the performance, allowing the virtual band members to respond to the singer's movements and interact with the audience.


4. Virtual Stage Extensions:

With AR technology, singers can create virtual stage extensions that extend beyond the physical stage. This can create a more immersive experience for the audience, allowing them to feel like they're part of the performance.

Using AR location-based technology can provide a wide range of opportunities for singers to enhance their performances on stage. By creating customized virtual elements that are tailored to the venue's location, singers can create a truly unique and memorable experience for their audience.

AR Stages around the world


The Weeknd's "After Hours" Virtual Concert


In 2020, The Weeknd teamed up with TikTok and Verizon to create an immersive AR experience for his "After Hours" virtual concert. The concert featured a virtual stage that incorporated interactive elements, such as virtual fireworks and a digital crowd.



Coachella's AR App

Coachella, one of the biggest music festivals in the world, created an AR app that allowed fans to explore the festival grounds and discover hidden experiences. The app included an AR camera feature that allowed fans to take photos with digital props and festival-themed filters.

At Coachella 2018, legendary rapper Eminem had an impressive closing stage with AR technology, specifically AR Geolocation, allowing users to experience active content. AR at a fixed location based on GPS results with a phone app. Specifically, to prepare for this AR stage, Eminem has launched the Eminem Augmented application.

AR experience programmed with AR Geolocation technology at Coachella 2019:


Gorillaz's "Song Machine Live"

In December 2020, the virtual band Gorillaz performed their latest album, "Song Machine," in a live-streamed concert that incorporated AR technology. The concert included a virtual stage and interactive elements, such as virtual animations and games that fans could play.


AR Drone Show SEA Games 31

With the idea of putting the image of "beautiful Vietnam" animated in the capital sky to celebrate the 31st SEA Games, Marvy Co. implemented the concept of animation for AR Drone Show with 2D and 3D designs with images imbued with cultural imprints such as Lac Hong, which is also the symbol of Bia Viet, combined with a modern image of a football player in red Vietnamese football uniform.

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Khang Bui
Co-founder of Marvy Co.

I'm Khang, Co-founder of Marvy Co. Our company is one of the first and the biggest AR/VR developer in Vietnam. With years of experience in developing AR effects, I hope my knowledge can help agencies and brands understand more about AR and how to use it to boost your marketing campaigns.


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