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  • Khang Bui


AR technology is changing the way the audience engages with content on social media platforms..

Marvy Co. had the honor to develop AR filter on both Instgram and Facebook for Free Fire’s “Skyler” promotion campaign in Vietnam

1. Interesting facts about Skyler AR filter that you need to know

Skyler, one of the stars of Free Fire, is the first character in Vietnam to be featured in Free Fire’s game. Hence, this promoting event is extremely important and contributes to the success of the game. Garena made a request to create an AR filter using the image of Skyler – which is based on the image of the singer Son Tung MTP – in third dimension, wearing a white suit.

With Skyler AR filter, fans are living in their fantasy as they can take pictures with their idol.

Unlike other Facebook and Instagram filters, Marvy Co developed a filter with AR space technology that superimposes Skyler on real-life environment using both front and back cameras. You can record videos, take photos and be creative with this Skyler filter. AR Filter contains background music produced by Son Tung MTP, which will be released in the upcoming Skyler MV. The launch of this game from Free Fire is generously invested, to increase interaction with fans on social networks and make the hashtag #SkylerFreeFire popular in Vietnamese gaming community.

2. How to use the Skyler filter

All you need to do go on Facebook story or Instagram story, search for the filter by name

Step 1: Click on one of the links to launch the filter on your Facebook or Instagram story

- Facebook:

- Instagram:

 Step 2: Tap open the application with your camera

 Step 3: Touch the screen to make Skyler appear. And now you can take pictures with Son Tung MTP and share your moments on your Facebook or Instagram story.

You can take pictures using front camera or rear camera. The pictures will come out looking like you’re actually having a moment with your idol. All is needed is a smartphone and you can take pictures with Skyler anywhere; right on the streets, in the classroom, at work, at home, etc.

3. The popularity of Skyler AR filter in Vietnam

Garena has gained a huge amount of interaction, with the participation of the streamer Viruss and a large number of Free Fire fans, Son Tung MTP fans participating in this Skyler promotion mini game.

Any picture or video that features Skyler filter attracts a lot of interaction and engagement on social media.


 In the official post on Garena’s Facebook fanpage, there were more than 11,000 llikes, 1,500 shares, 2,400 comments and thousands of posts with Skyler hashtags from the audience.


Learn more about AR Filter development service by checking out our service listing


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Khang Bui
Co-founder of Marvy Co.

I'm Khang, Co-founder of Marvy Co. Our company is one of the first and the biggest AR/VR developer in Vietnam. With years of experience in developing AR effects, I hope my knowledge can help agencies and brands understand more about AR and how to use it to boost your marketing campaigns.


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