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  • Khang Bui

Tao Rapper - The first Vietnamese artist use AR technology to invitation cards

AR Postcard - The fusion of art and technology.

Tao has chosen Postcard AR as one of the ways to bring the new experience of interacting people and become a part of the new things that apple artists bring to Vietnamese music.

Tao Rapper - The first Vietnamese artist to apply AR technology to invitation cards for the launch of the new MV - Tuong Tu Postcard 

In this project, Tao has chosen Postcard AR as one of the ways to increase the experience of the interacter and become part of the new things that artist Apple brings to Vietnamese music.



Explosive visuals when art is combined with AR technology

With an AR Postcard you will enjoy new things right on your phone. Part 2D, 3D images are designed in an AR environment according to the requirements of the artist. Marvy Co recreates an "heartache" of Apple when performing the song. AR technology brings users to "touch" the most difficult imaginable part of the artist's emotions in general and Tao in particular.

How to use AR Postcard :

- Step 1: Use your phone to scan the QR code on the postcard. In the beginning appear pictures of Tuong Tu poem and interactive button Me too

- Step 2: The user clicks on the Me too button, then puts the camera in the background image of the postcard for identification. At this time, the effects, motion graphics on demand and music of Tao rapper appeared

- Step 3: Users enjoy the content of images and sound then click the button See More, which is linked to the youtube link of MV Tuong Tuong to get more experience.


AR technology innovates the experience for event guests.

For event attendees, holding a card that can interact with a personal phone will not be too strange for Vietnamese people. AR (augmented reality) becomes a mass technology, applied to expand human senses, encourage people to participate in an artist's journey or story, ignite curious contemplates and explore.emotions.

Especially when using AR technology, works and interactive processes flowed first, inspiring art as a way to open up a new world. Encouraging people to interact and encouraging discussion around them, AR technology and art are a new blend of world progress.


Scan AR postcard 

In the next few years, as the popularity of AR technology becomes universal, the connection between art and people will no longer be difficult for artists to do special things for art projects. contemporary art.


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Khang Bui
Co-founder of Marvy Co.

I'm Khang, Co-founder of Marvy Co. Our company is one of the first and the biggest AR/VR developer in Vietnam. With years of experience in developing AR effects, I hope my knowledge can help agencies and brands understand more about AR and how to use it to boost your marketing campaigns.


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